APPLE AND A NOD TO NEW TYPES OF INTERNET ADVERTISINGPosted by james on April 13th, 2021 We analyze the video that Apple promotes on social networks and on its own website. The company develops content thinking about real situations and taking into account the political reality. Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like https://www.skymarketing.com.pk/park-view-villas/ If you do not live on Mars and from time to time you read information, you should already know that socially, 2014 is being a turbulent year in the United States. The killing of Michael Brown, an 18-year-old African-American and a 12-year-old boy , also African-American, both at the hands of white policemen, has sparked protests in the presumed country of opportunity, freedom and democracy. Since last August, citizen demonstrations have been taking place quite frequently that end in riots and clashes of civilians with the forces of law and order. After 5 months in an escalating spiral, the debate about racial equality in the United States and civil rights has returned to the scene as it has not been seen since 1968. What does this have to do with Apple's television advertisement for this Christmas in the United States and which is titled The Song? Much more than you think. Yes, the year of greatest racial tension in America since 1968, Apple's Christmas ad stars African-Americans. Okay, it's not a Malcom X series. Not even a Martin Luther King speech or a tribute to Rosa Parks (who were already honored in the legendary Think Different spot). But it is undeniable that the wink, the declaration of intent, is there. Beyond this nod to the African-American population, this is a spot that works, but will not be remembered by viewers for long. It is simply a change. New digital marketing strategies promote new types of advertising on the internet . Now Apple seeks to generate leads and generate prospects by linking marketing and technology with a nod to social and political reality on the part of its huge market. It follows the line of Apple's spots in recent years, a life story that includes a product demonstration and an emotional message, instead of resorting to a powerful concept as Think Different or Mac vs Pc was at the time . Effective and compliant, rather than revolutionary and remembered by all. Pretty much the same as Apple's product line for a while. Like it? Share it! More by this author |