Herbal Beauty Products Market Scope and Its Applications Are Rising Enormously

Posted by Nicky Arora on April 14th, 2021

The global herbal beauty products market size is anticipated to reach USD 117.3 billion by 2027, expanding at a CAGR of 5.2%, according to a new report by Grand View Research, Inc. Rising awareness among consumers regarding herbal cosmetics and associated benefits such as skin healing, smoothing appearance, enhancing and conditioning properties have been driving the market. Herbal cosmetics contain extracts that are made of the plant roots and leaves and are free from synthetic ingredients, which make them suitable for all skin types. At a macro level, increasing spending on beauty and personal care by consumers has been favoring market growth over the years.

Herbal cosmetics emerged as the latest trend within the market in the recent past. As the demand for plant base cosmetics have been increasing, manufacturers are concentrating on achieving green formulations in the premium categories and labeling the ingredients. For example, Blissoma offers a large selection of cosmetics organized by skin type. Their preservative-free cosmetics include natural ingredients like fruit enzymes, and organic herbs, plant-based extracts, and grains.

Consumers worldwide prefer herbal beauty products such as skin care, hair care, and fragrances. Of all these categories, the skin care segment is expected to remain dominant over the forecast period. Rising customer demand for medicinal ingredients in cosmetics is expected to help market growth over the forecast period to prevent skin and acne problems. Cleanser and toner, cream and lotion, facewash and scrub are sub-segments of the skin care segment.

In recent years, an increasing number of working women population have been driving the demand for herbal beauty products. Women pay more attention to their skin and appearance, which have been encouraging manufacturers in the industry to venture into relatively novel categories such as facial masks, facewash, lotions, and serums.

With regards to sales/distribution channels for herbal beauty products, offline distribution channels such as hypermarkets and drug stores are likely to remain as the most preferred platforms throughout the forecast period. For instance, in April 2018, Rausch Herbal Beauty Products entered into travel retail with Dufry at Zurich. Rausch's product range includes specialist hair and body care items, which are available as sets, travel retail, and body care gift boxes.