Commercial photography vs. advertising photography: Understanding the Difference

Posted by Renee Farias on April 15th, 2021

Commercial photography and advertising photography are not the same, even though certain people use them interchangeably. You need to consider these specialties as a company owner because they can come into play if you plan to use print and internet ads as part of your marketing campaign.

Let us begin by understanding what precisely commercial and advertisement photography means:

Photographs of buildings, models, merchandise, artifacts, and scenery are taken by advertorial photographers in Los Angeles that are then used for advertising purposes in books, reports, ads, and catalogs. Such a photo is often used in the retail and wholesale industries and advertisement campaigns. The entire photo session of commercial photography is dedicated to the object.

Advertising photography aims to capture the mood, sentiment, or feeling that a commodity can evoke in the viewer. Advertising photographers are concerned with selling or responding to impulses within an audience that would generate a need to buy, as the name suggests. If the photography is framed to look glamorous, attractive, or stylish, the ultimate effect is to entice the viewer to take a particular step: purchase. Advertorial photographer in Los Angeles views their work as artists whose goal is to use stylized photographs, textures, lighting, and framing to convey a compelling tale.

Check the difference between commercial photography and advertisement photography with regards to various elements:

1. Intent:

The purpose is one of the most significant distinctions between an advertisement and an advertising photograph. Commercial photography aims to catch the essence of a commodity in the most effective way possible. On the other hand, advertising photography seeks to inspire or persuade the audience to like the thing in his house.

2. Style:

Another distinction is that commercial photography is also more conservative in its composition, ensuring that nothing distracts the viewer's attention from the object. As a result, the decoration, styling, and backdrop are all somewhat neutral. The framing in such photography, on the other hand, is often more bold, imaginative, and stylized because the goal isn't only to show audiences the product; it's also to generate certain emotions. Something only a Product Photographer in Los Angeles can understand much better. As a result, the methods used in both of these photography models vary.

3. Consumer:

In the industrial photography industry versus the commercial photography industry, the end customer is also distinct. Product Photographers in Los Angeles, on the whole, take pictures that are used in the retail industry that are solely for purposes. Companies who want to advertise goods or promote them to a new generation, on the other hand, typically employ advertising photographers.

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