WeTV | How Far Can Infringing Short Videos Go
Posted by MMOFAN on April 15th, 2021
More than 70 film and television media units and enterprises, including Tencent Video, iQiyi, Youku, and Mango TV, issued a joint statement on the protection of film and television copyrights. It is not difficult to see that the film and television circles have no tolerance for short video infringement.
In addition to calling on short video platforms to raise awareness of copyright protection, this statement also stated that they will initiate centralized, centralized, and dissemination actions for unauthorized editing, cutting, handling, and dissemination of the content of film and television works by public account producers and operators currently appearing on the Internet. Necessary legal rights protection actions.
A short video rights protection storm is brewing. Behind this storm is a complex and profitable gray industry chain.
There are many people on this chain, and many people are mixed, and many people make a lot of money through short video outlets. By copying, moving, and imitating, they can earn thousands of dollars in a short video, and with good luck, they can earn more than 10,000 a day. They not only have an organized division of labor, but also recruit "students" to teach and teach.
Paradoxically, some original creators have objectively become "beneficiaries" in the infringement, and have obtained traffic from short videos. What kind of short video is considered infringement? This seemingly simple short video rights protection actually involves multiple interests and is entangled with many blurred boundaries.
Many short video accounts that "transport" movies and TV series use this to make huge profits. Not only do they make a lot of money on their own, they also start to recruit apprentices. Of course, such a relationship between master and apprentice needs to be established by money. "Learning to edit 598 yuan for a one-time fee for permanent teaching." Pai Finance visited one of the short video accounts of film and television that is currently recruiting students. The customer service of the account told Pai Finance that they would teach students to avoid infringement and title risk. It should be noted that the teacher's enrollment is very hot, and sometimes a dozen apprentices can be accepted in one day.
In fact, there are frequent infringement incidents in the short video field, and the answer can be found in "traffic." Players choose the infringement method to make short videos because of the low cost and fast traffic effect. More importantly, some plagiarized videos can bring more traffic to the account, thereby attracting more WeTV VIP Subscription users' attention, thereby enhancing the commercial value of the account.
The time and money required for original short videos have become a thankless operation in the face of many pirated short videos. Many operations for moving or intercepting videos are simple. According to relevant sources, “one person can hold many accounts. He only needs to copy and paste, and the profits are very substantial.”
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