What Does a Graphic Designer Do?

Posted by Justin Taylor on April 17th, 2021

Billboards, magazine covers, ads on social media, even the back of your cereal box. No matter where you look or what you look at, if it’s a commercial item, a graphic designer has had a hand in it. Find the best graphic designer at this website.

But what do they do, exactly?

In essence, a specialist in graphic design takes ideas and translates them visually. This can be done via specialty software like Adobe Creative Cloud or by old-fashioned pen and ink. They’re responsible for executing a design that fulfills the details of the client’s brief, but how that happens can be different.

If a designer works for a company, they’ll likely be working directly with a creative director and a team of other people — marketing experts, analysts, merchandising, production, etc. Their job will be to bring that company’s brand to life in clear, coherent, and consistent ways. They are responsible for making sure the precise colors, typefaces, and layouts remain consistent among products and categories for brand recognition.

Many designers work in an agency model. As such, they might work with many clients’ creative directors and teams. Their workweek can mean shifting gears between projects, keeping track of specs for each client’s branding requirements — or the agency might keep them on a one-client rotation.

Many who start out working for companies and agencies choose to go freelance. Since the tools required are now more available to an individual consumer, they can work from home, a coffee shop, or on a balcony in Spain for clients everywhere. Being a freelance designer means you likely have a more hands-on job and aren’t just executing someone else’s vision. This can be really attractive for creatives with interests in marketing as they can work directly with the client to see a project in all stages from inception to delivery.

Good graphic design is more than just being able to use software. A designer has to have an eye for artistic principles as well as people skills. (Especially since many solopreneurs have a vision for their product that might not be feasible or viable in the market.) Anyone can learn to use software to manipulate shapes and images, or put a text overlay onto a sunset, but it takes real skill to make it look visually pleasing and sell-able.

And that’s why a picture is sometimes worth a thousand dollars.

Author Resource:-

I'm Justin Taylor, graphic design consultant, providing useful info about PowerPoint presentation, digital ads and brand & landing page design ideas for SME's. You can find my thoughts at graphic designers blog. To find motion graphics services, visit this website.