Forum Backlinks - Making Them Work For YouPosted by Drachmann Pugh on April 21st, 2021 Forum backlinks, sending targeted visits to your squeeze pages or boosting our blog's pr is a method that lots of web marketers know and use. However in using forums for backlinking, some people have missed the point of what a forum is to begin with, and are wasting the opportunity that forums offer. A forum, whatever the niche, is a community of people who share a common interest. It should also be a place where people seek help, find help and offer help - without charge. It's not primarily about people spamming other people with affiliate offers. Before we go through the psychology that makes these backlinks valuable, first let's remind ourselves how exactly we can create them. Just about any forum - often only after you've 'posted' comments several times - offer you the opportunity to place a 'signature' under your posts. You can create that signature in the Forum's Control Panel, and this should contain a link back again to your site. Then, every post that you make on any thread in that forum will appear together with your signature containing your link So why take action? Firstly, if you are trying to create forum backlinks to improve your blog's page rank, then make the post valuable to anyone reading the thread. You get the link in case you write six words, which explains why so many do. But this is short-sighted in two ways: a) you are unlikely to obtain traffic to your site from that forum because you've not said anything worthwhile and b) through the use of these 'drive-by' posts, you have lost the opportunity to present yourself as an authority in our field. Secondly, you may use forum backlinks to send people to a squeeze page. This is unlikely to help with page rank, as Google et al don't have a tendency to give rankings to squeeze pages. They might argue that they don't give enough surfer value to deserve a location in the 'organic' Search Engine Results Pages (on the left side of any Results page) If you are driving traffic to a website landing page, don't even think of posting a trite little hurrah for somebody else's top quality post. Additional info 've seen them - 'Great point. I agree with Dave'. As you are getting no SEO value from the backlink, squeeze pages are about driving actual traffic from the forum and to your subscriber list. Who wants to be on a list of someone who will abide by Dave? There are two secrets in using forum backlinks successfully to operate a vehicle targeted visitors to your subscriber list: 1) Give substantial value in your post - several paragraphs if you need to. It should be on the thread's topic - ie answering the initial question. Forum spanners tend to write comments that could fit any topic. Wrong. Write your laser-targeted post as though it's a tutorial for someone who you genuinely desire to help. 2) This is almost universally overlooked: make the landing page offer (the 'ebook' or 'ecourse you hand out in return for the first name and email) specific to the topic of the thread. If the thread on a fitness forum is about muscle-building, don't backlink to a website landing page about improving sleep patterns. Your visitor could be interested in that but currently he's focused on the thread's topic.Like it? Share it! More by this author |