Email Marketing - Top 10 TipsPosted by Connell McCormack on April 21st, 2021 Learn how to prevent spam filters Certain words in the subject lines of emails trigger spam filters into action. Words such as 'discount' and 'free' are known offenders but you'll find more to avoid if you search online. Timing of your emails Generally speaking it's been discovered that Tuesdays or Wednesdays will be the best days to send out promotional emails or newsletters. In order to test this for yourself you could run a variety of campaigns and analyse the results. It's usually better to send emails out early in the day too as by enough time 5 o'clock comes people's brains are suffering from information overload. Make your emails personal Rather than starting your emails with a boring 'hello' you should use your e-mail marketing platform to personalise your email to the recipient. Of course you can only do this when you have the names that match the email addresses. Unsubscribe option Every email you distribute should come with the option for the recipient to unsubscribe. Many platforms automatically add this to the footer of your emails and manage the complete process on your behalf. Get your email addresses confirmed When someone signs up to receive your email newsletters it is best practice to confirm that the address exists and they are happy to receive your updates; this process is known as double opt-in. Be Hubspot Academy Email Marketing send out should be based around the same design, written in exactly the same modulation of voice and sent at the same time. Consistency is key to getting the emails recognised and read by the recipients on your list. Keep your promises If you tell your subscribers you won't pass their details on to any third parties and that you will send one email per month, you should stick to these promises in order to stay on the proper side of the law and keep their trust. The power of the topic line As mentioned in tip#1, there are particular words you need to avoid in your subject line. The subject line is what stands in the middle of your email being opened or not. Make an effort to consider what your recipient would like to receive and write a subject line to appeal to them. For example in the event that you ran a speech writing business, rather than having your subject line as 'April Newsletter' you could utilize something along the lines of 'Discover how to beat your speech nerves'. Include a proactive approach Within the content of one's email you ought to have a call to action. That is basically asking visitors to take the action you want them to. This could be calling your freephone number or clicking through to your website to order a product online. Track your campaign results Using a professional email marketing platform will give you usage of a variety of statistics to help manage the success or failure of your campaign. Common information provided includes the quantity of emails delivered, the open rate, just how long people spent reading your email and just how many clicks through to your site were generated.Like it? Share it! More by this author |