Interesting Ways To Retain Traffic For Mobile Apps That Can Possibly Go Viral

Posted by Auxesis Infotech on April 28th, 2021

We all have heard the word ‘viral’ in recent days whether it be a video getting viral on social media platforms or an app getting popular. 

Did you use apps like Pokemon Go, Prisma, and Wombo when they went viral? 

Well, there are multiple such instances wherein we came to use an app just because almost everyone was using it.

But, do you still use them? 

Mostly No! Because they haven’t created the app with the right strategy in mind. While your app going viral can help bring much traffic and attention, not having it properly designed and developed or not planning it for the future is something that can bring it down. 

A mobile application development company can help you significantly in this job. While one can’t possibly predict if their app is going to get viral, they can be completely prepared if that happens. In case your app goes popular one day, you need to - 

• Have a simple yet engaging UI for all people who end up installing your app. 

• Keep your content appealing so that they are hooked and don’t immediately click the uninstall button. 

• Ensure your app solves a common problem or has more to offer after the one-time use. 

If you keep these points in mind at the time of iOS or Android app development, you won’t have to worry about if your audience will abandon your app. 

Powerful Ways You Can Prevent Your App Users From Uninstalling It

1. Make it engaging 

You must ask the android or iOS developer to build an engaging app. Firstly, your app’s design should be simple yet engaging so that users don’t find it difficult to use. Besides these, you have multiple other ways to make your app’s content interesting and help users engage. Here are a few proven ways - 

• Add appealing content on your app that the target audience can relate to. 

• Keep your app’s navigation simple so that users aren’t puzzled. 

• If it is a gaming app, you can add something like daily rewards to motivate users to keep playing. 

• In the case of shopping apps, you can also ask users to refer to their friends and earn reward points. 

• You can also ask mobile app developers to add Push notifications to your site as these can bring the customers again and again. 

2. Gamification 

Unlike its name, this method isn’t restricted to mobile gaming apps only. By gamification, we mean helping your customers interact with your mobile app through some game-like options. For instance, you can add puzzles, or ask them to take a survey and provide feedback. Some apps also rank users based on the tasks they perform in the apps. While these are entertaining and can help with user engagement, they can also be profitable for the app owner. 

However, one has to plan wisely how to add these elements to the app so that it doesn’t look cluttered or amateur and serves the purpose well. 

3. Provide free trial 

If your app’s monetization strategy is to get the customer to pay for using your app, you need to first show your users what all they can expect. If you ask them to pay right away, the chances are high that they will abandon your app and migrate to another. Instead, you can ask the iOS, Windows, or Android development company to build a free trial option for customers. You can either give users limited access or give them full access for a limited time. 

4. Keep future trends and users demands in mind 

Most viral apps offered something new and unique that attracted user’s attention for a short span of time. However, they failed to retain customer’s attention for a long time. The concept became too monotonous and users ended up uninstalling it for good. If you don’t want that to be the case with your app, you must strategically think about what your mobile app is offering and will offer in the future that can retain customer’s attention. 

It will help you significantly with the mobile app development process. Make sure to create an app that can never go out of style or has more to offer with the changing scenario. 

In any case, one has to keep in mind these pointers while they invest their time, effort, and money in android or iOS development. It will help them retain the audience they gather for their mobile app if it goes viral.