How to Improve the SEO of your Site

Posted by JohnyParker on April 29th, 2021

Search Engine Optimization (SEO) is the process of increasing the visibility of your web pages to ensure that they are always ranked at the top of search engine results. In today’s world, the field of SEO is always changing, therefore it’s essential to keep up with the trends if your site is to remain relevant.

What you will come to realize is that certain key principles of SEO remain unchanged. That said, by working on the following principles, you can keep your site’s SEO at its best.

Use Relevant Keywords

Keywords are a major factor when optimizing a site because users make their searches based on specific keywords. These keywords help them narrow down what they are looking for from the wide range of information available on the web.

Strategically placing keywords and their variations in your content is another strategy that works. Google can now access the bulk of your content and use it to rank you. Also, remember to place keywords in the URL, title, subtitle, and in the first 100 words of your posts to increase your page’s visibility.

In case you are unsure of the keywords suitable for your site, you can always do some keyword research using a keyword research tool available online or work with a St Louis SEO servicescompany to curate the best keywords for your brand.

Keep Track of your Competitors

In SEO, your competitors are any websites that can be found using the same search terms as yours. Competition is healthy in any business, which is why it's always important to find out who you are up against and work to beat them.

Working with local St Louis SEO serviceswill help you identify and stay ahead of your competitors, improving both your local and organic SEO in the process.

Use a Simple URL

Your URL’s contribution to SEO success shouldn’t be overlooked. How you structure your URL has an impact in determining SEO success. Your URL acts as the address to your site or the specific page you want to optimize.

Use of simple, short, relevant, and accurate URLs can increase click-through rates. Additionally, such URLs are user friendly and easier to share as opposed to a long list of characters. A St Louis technical SEO expertcan help customize URLs to suit the pages of your site.

When this happens, web crawlers can also find your URLs easily and direct users to your site. Such user habits and preference by web crawlers results in your site gaining popularity and consequential ranking.

Website Linking

Both internal and external linking is important for any website. Internal links connect different pages on your website. When these links lead users to more resources on your site, people will spend more time on your site and Google gets the signal that your site is both relevant and reliable.

External links connect your page to other websites. They can be inbound or outbound. If other sites, especially high authority ones, link back to you, the inbound links pitch your site as trustworthy while giving you additional marketing. When you link out to reliable and high authority sites, you present your site content as reliable and well researched. Google takes notice of this and will not hesitate to rank you higher.

A St Louis technical SEOteam will know their way around link building. The process is long and requires you to build meaningful relationships with other brands but it pays off in the long run.