How to Develop a Communications Strategy

Posted by Dainel on April 29th, 2021

Marketing & communication programs and strategies are an important part of marketing planning. It uses different marketing channels and tools in creating a way of business communication. So, when you want to convey a message to your potential clients and in the target market, you use this channel.

A marketing communication tool can be advertising, promotion, direct selling, personal marketing, sponsorship, communication, social media advertising, sales, branding, campaigning, and so on.

If you read marketing books such as Kotler, you will know that Marketing & communication includes a marketing mix of 4P's, which is Price, Promotion, Place, and Product for business goods and is made of 7P's which are Price, Promotion, Place, Product, People, Physical evidence and Process, for service business.

It is an important process that allows people to know about the brand and its products and services. With the advent of technology and new techniques, now marketers are thinking out of the box and bringing new ideas and creations in the development and promotion of the brand. They are able to target the audience and deliver a clear and consistent message to them.

The marketing plan works on the SWOT approach, which is strength, weakness, opportunity, and threat. Marketing is all about creating an effective action plan so that the business goals can be met. The marketers use the opportunity to captivate their audience. Also called the Marcom plan, a marketing communications plan is all about informing the target customer audience about the product and services you offer.

Marcom plans include knowing what you are targeting with your strategy, what you need to say to the audience, what you need to do to effectively promote your product, how to make that product reachable to the consumer, etc. You need to create a solid plan and its communication should be eye-catching and easy to understand for the target audience. The meaning of target market is the population that may be interested in buying the product and services offered by your company. The companies use demographics such as age range, psychographics such as people behaviors, and geographic assessments like areas to identify their target market.

To sell the product and service smoothly, marketing communication strategies are imperative. It plays a key role in influencing the people to buy the product or use the service of your brand.

Advertising and public relations are powerful devices of marketing communication. Advertising can provide an extended reach to the audience and create a high frequency of message delivery too. it is an expensive marketing communication so create a strong advertising campaign. PR also helps to create brand awareness. While advertising promotes products aggressively, PR is a softer way of marketing

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