The Art of the Perfect Contact FormPosted by Valdez Daniel on April 30th, 2021 The website contact form is really a fine art which is very difficult to master. Unfortunately there is no set criteria for a "perfect" contact form as they need to be flexible dependent not only on your business needs but also your prospects' needs. It is important to strike a balance between what information you would like to gain from a contact page and what information your prospect is willing to give. Here are some golden rules to consider when making a contact form but remember it is important is think about what everyone ideally wants from the transaction and not simply copying a contact page you saw elsewhere. Keep it simple Consider if you need everything you are requesting in your contact form? Take into account the essentials, for example - how will you contact your prospect? If you're never going to send a hard copy mailing to them then there is no point requesting their mailing address. Consider every step of the procedure and ask yourself whether it's essential. When building your form consider which fields can be merged, if you don't necessarily need first name and last name to be split into separate fields merge them into one "name" field, also consider doing this for mailing address fields. Freedom of speech Consider adding a free of charge text field to the end of your contact form for prospects that have unusual requests or who want to give more details of these enquiry. Without all prospect will fill this in it is practical to give them the option. Also, if you find a lot of prospects like the same information in the free text field then you can certainly consider adding this option to the proper execution in another way to help save the prospect time and make the proper execution more appealing to fill in. Keep an eye on mandatory fields Mandatory fields can be quite a difficult to decide upon, some people are of the opinion that if you are asking for it then it is needless to say mandatory but this can be a slippery slope as not absolutely all fields need be mandatory. When you are providing an option to be contacted via email or telephone then both fields need not be mandatory. Also giving your prospect the choice to fill in a free of charge text field doesn't necessarily mean they have to. Ditch the Captcha Asking your prospect if they're a human may prevent some spam email to arrive but it may also add another barrier to a valuable business enquiry being sent. read more have become easy to detect and the time it takes to sort them from the real enquiry is minimal, ensure it is easier for your customer and get rid of the Captcha.Like it? Share it! More by this author |