HOW AI IS HELPING OTT PLATFORMSPosted by Tang Spence on April 30th, 2021 There has been a huge increase in the viewership of web series and to watch movies online through internet-connected devices and also the players of OTT platforms are optimizing the way the users watch movies online and also web series by using AI in the OTT platforms. In the past, it has been a difficult task for the OTT platforms to retain customers and also to acquire them, OTT platforms are gaining the loyalty of their customers by giving personalization and also by giving them great content with a richer experience for the user to watch movies online and web series by the means of AI and targeting the right customer at the right time and also it helped OTT platforms to have a rise in demand. For OTT platforms, content is the key, i.e., the web series or the movies. Most of the broadcasting companies are focussing on the original and personalized content to stay in the competition with other OTT platforms and also to cater to the ever-changing needs of the users to watch movies online or the web series. Most of the OTT platforms are relying on AI to prioritize their original content of web series based on the watching habits & the preferences of the users. Almost every OTT platform in India is a subscription model platform rather than being an ad-based model, which in turn helps in developing their AI to give a personalized experience to their subscribers. This helps the OTT platform’s AI to find and deliver the right content or the web series or to know user’s preference to watch movies online based on their preference and this will also help the OTT platforms to retain their subscribers for a longer period of time. Most of the earliest OTT platforms in India have got an advantage in acquiring original web series content and also provided much diversity to the users to watch movies online. AI of these OTT platforms enables the platform to recommend original web series content to their users based on their past viewing content along with a user’s personal playlist to watch movies online. This helps OTT platforms to collect all the data of their users based on what web series they watch and restructure their strategy accordingly. This enabled these OTT platforms to retain their subscribers’ willingness to pay and this must be one of the major features that an upcoming OTT platform should be willing to integrate. Recommendations based on these OTT platform’s AI will help them in acquiring new web series content which will help them in acquiring more loyal subscribers to also watch movies online and help the OTT platform in acquiring cost-effective content. The data provided by these OTT platform’s AI will help in optimizing all the web series content to understand why and when the user is trying to watch movies online or certain web series. The precise the information received the better the user experience can be promised by the OTT platforms. Nowadays, the content is shown on the televisions or almost on par with the user’s preferential options to watch movies online and also the web series, we can expect a hike in the OTT platform’s subscription fees. For OTT platforms to surpass the traditional content platforms depends on how they tailor their AI to leverage each subscriber to provide them with unique web series content based on their personas. ott platformLike it? Share it! |