How to Get Quality Website Traffic - Increase Leads & Revenue

Posted by sarah macquin on May 11th, 2021

All managers, webmasters and digital marketers want to get the most inbound traffic to their site and all they spend and try to buy website traffic and increase site traffic. Is the best way or wrong way to increase visitors to their sites? But what exactly is site traffic and what are the best ways to increase site traffic? When you first start a website (or are just starting out in the SEO learning process), there are a few basic principles and rules you should follow, some of the most important of which are:

• Keyword Search
• Optimize title tags and meta tags.
• Optimal content production

You may ask, what happens next? You may not yet be fully prepared to learn advanced SEO tactics and use them, but you should still be able to create significant growth in your website's organic visibility and traffic. In this guide, we will share techniques that can help improve the performance of your website and increase your traffic with you dear ones, without buying targeted visitors and we will explain to you step by step how to implement each of these techniques.

What is meant by website traffic?

In fact, website traffic means the number of users who visit a website and its pages. This incoming traffic is measured by the number of visits, sometimes called each session visit.

Increasing site traffic is one of the key performance indicators (KPIs) in digital marketing and shows the effectiveness of a business plans and strategies in attracting audiences.

What are the solutions to increase site traffic in 2021?

Undoubtedly, there are several ways to increase site traffic, and contrary to popular belief, some of them can even be implemented in the offline world. In the continuation of this article, we are going to introduce the techniques in the field of SEO that you should pay special attention to in order to increase the organic traffic of your website on the eve of entering 2021. Of course, SEO techniques are not limited to the following, but these techniques are essential to success and should be an integral part of your strategy. By trying to understand and implement each of these, you can improve the visibility and subsequent traffic to your website.

Increase site traffic using SEO techniques.

If we want to name three important options to increase website traffic, one of them will be search engine optimization or SEO. During the day, a lot of searches are done in search engines, especially Google, and users enter the site by clicking on the displayed results. So the better your SEO and the first page of Google results, the more you should expect your site traffic to increase.

1. Find the best pages of your competitors.

The more information you have about your competitors' SEO strategy, the better your website performance can be. As you take the time to learn about the methods that have led to the success of competing websites on the search engine results page (SERP), then you gain different insights and analytical power, and you can use this knowledge to your advantage by understanding why a particular method succeeds.

An effective starting point is to find the best pages for each competitor's website, thereby identifying the source of inbound traffic and the factors driving them. Analyzing the best competitors' pages provides valuable information on topics such as:

• Content / keyword gaps
• Gaps and flaws associated with links.
• An opportunity to improve current content.
• Keyword inefficiency

But how do you identify the best competitors' pages? It is not hard work at all! You can go to the SEMrush Organic Research tool and enter the URL of one of your competitors.

By doing this, the SEMrush tool provides an estimate of the organic traffic to that website, as well as an overview of its performance; But this is not enough, and you need a deeper insight into this.

So, open the Pages tab and sort it by traffic. By doing this, you will see which of the competing website pages have the best performance in terms of attracting targeted organic traffic?

You can easily identify powerful competitors' pages. Now you need to get a deeper insight into why these pages are so powerful and how you can drive a portion of their traffic to your website with the right strategy.

Think of this as an opportunity or shortcut analysis. A Shortcut That Helps You Instead of starting by researching keywords, find out what aspects of competitors' performance you can achieve big and valuable. Also, using this method will help you discover new websites as competitors that you probably did not think were competitors before!

Go to the Competitors tab or tab in the SEMrush tool. In addition to displaying a list of competing domains, this section provides information on the number of common keywords and estimated traffic. You can then analyze each of these domains individually, giving you an accurate and comprehensive view of the pages that perform best in your industry.

2. Create your content strategy based on keyword gap analysis.

When it comes to creating a content strategy, you usually need to focus on two main areas:

• Optimize current content.
• Generate new content.

Because optimizing current content is often the most effective starting point (however, it is much easier and faster to see the benefits of improving previously indexed content than brand new content), most websites get to the point where they all get content after a while. Have been optimized.

In the next step, you need to focus on creating new content. But doing this blindly and without insight is one of the biggest mistakes in discussing SEO and website optimization. You need to start the content production process with specific goals in mind and have a compelling justification for producing any content. This means that you should spend enough time creating a clever strategy to produce new content.

One of the fastest ways to advance your content plan is to analyze keyword gaps or keyword gaps. This will help you identify the keywords that your competitors ranked (and did not rank) in the SERPs. With this insight, you can create content centered on these keywords and related topics, and thus fill in the keyword gaps on your website.

3- Use digital PR (Digital PR) to get valid backlinks.

How to get the right backlinks is one of the biggest challenges in discussing site SEO.

Backlinks are one of the three main factors in ranking pages by Google. Although there are many different strategies for creating backlinks that can help your website get relevant and useful links, the reality is that it is difficult to achieve effective and desired results due to many of these strategies and tactics.

If we refer to Google's instructions on Link Schemes, we will clearly understand its recommendations:

The best way for other websites to attract relevant and quality links to your website and improve the real human web traffic and external SEO status of the site is to produce unique and relevant content that can naturally become popular on the Internet. Producing good content has positive results: Good content translates your content into editorial links, so the more useful content you have, the more likely it is that someone else will find that content valuable to their readers. And link to it.