Often the Secrets of High Money Classified AdsPosted by Kaya Enevoldsen on May 12th, 2021 When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet may cost you pennies to write and run. Most people don't appreciate the power of well crafted classified ads. They think classified ads are for selling cars, or finding jobs, and not for expanding a small business. While it's true a classified ad is a wonderful way to achieve the above, it is also true that classified ads may be used to launch and expand multi million pound businesses. Many businesses rely exclusively on these low priced ads to generate a substantial amount of their annual turn over. The reason is simple. After you have discovered how to harness the power of these classified ads, you truly will never have to run expensive display ads at all. Note that the key point about classified ads is that they are most reliable when used as lead generators, and not to sell from. In these ads you aren't trying to convince you to definitely spend money with you. You are trying to identify a possible client insurance firms that customer contact you because of the ad. Once Classified Profile Links have identified themselves, after that you can follow up together with your direct mail offer for the merchandise or service you're selling. Writing an effective classified ad is one of the most exacting forms of copywriting. In twenty words or less you need to grab the customer's attention, and excite them enough to prompt them into calling you for additional information. You can't depend on eye catching illustrations or professional layouts to catch the reader's attention. It's all in what you say. Here's how you write a good classified ad that works: 1. First you must define what you need the ad to accomplish. Would you like the customer to learn the ad and smile? Or would you like them to read your ad and call you immediately? Obviously the answer is the latter of both. 2. Next decide what sort of person is most likely to purchase your product or service. That is called creating a customer profile. Ask yourself questions like: Are they a guy or perhaps a woman? Are they young or old? Are they rich or poor? Consider as many questions as you possibly can to help develop a profile for your potential customers. If you battle to identify who you are going to sell your service or product to, then it is extremely difficult to write an ad that may grab their attention. 3. With likely customer profile developed in step two above, you should make a list of all of the "hot buttons", those words, ideas, and concepts that are most likely to seize the immediate attention of anyone in the group of customers you have identified. These hot buttons might be simple phrases like "home based", "financial freedom", "shed weight overnight", "exciting job opportunity", or "immediate loans". 4. Using the list of hot buttons you came up with in step three above, you need to see how you can integrate them right into a twenty word or less ad that accomplishes everything you defined in the first step. When writing your ad, the most crucial words are the first three, and should be selected with great purpose. They ought to call out to your potential prospects. 5. If your goal is to get the reader to identify themselves for you as a potential customer, you need to offer free additional information about your product or service. This way you get the client to call you and present you their name and address, to help you send them something in the post. You'll normally do this by saying, "for a free information pack please call (your number here). 6. After your ad is written to your satisfaction, you need to search out a number of highly targeted newspapers and magazines your customers might read. Then you find the ones with the least level of classified ads in, and run your test ads there. Always avoid general interest publications. The ad price rates are very costly in them and the response too small, go for specialist publications. 7. Before the ads appear you should develop your ad response pack. This can be the free information that folks who see your ads will undoubtedly be calling about. It is this response pack which will generate the sale. Having a good response pack is critical to the success of one's classified ad project. 8. When your ads appear, you need to keep a track of the total number of enquiries for every ad, and from which publications they came from. Allowing you know which ad works best, and which publication pulls probably the most interest. You can then use this information once you roll out the ad on a wider scale. One final indicate remember, the success of a classified ad is determined by the sales that are generated by the follow-up effort (the response information pack), not by the lead generating ad itself. It's important that you spend much time and effort considering the content to be included in your response pack, but that's another topic.Like it? Share it! More by this author |