10 Things You Can Do to Boost Attendance at Your Next ConferencePosted by Malik Kuhn on May 14th, 2021 Everybody likes something for nothing, but most people have grown to be spoiled by attending meetings and conferences on the business's dime. Well, based on 到會外賣 , a few of your member's companies may have precious few dimes to spare for sending their workers to meetings, even though they would be the first to admit the value is there and they support training and education. So, how would you encourage member companies to help their workers further their professional education, and subsequently provide increased value to the company as employees? Below are 10 approaches that have found success, under a number of fiscal conditions, at putting attendees within their place - at your meeting. 1) Make it Easy All the conference marketing on the planet can fall apart at the registration form if it is too complicated, too difficult to learn or understand or if you can find too many steps to the finale. Examine your reg form, and if it takes more than five steps to the final page that says "Congratulations, You're Registered," it is too tough, and will likely experience a higher degree of abandonment (web or paper), no matter what the purchase price or location. Simplify, Simplify, Simplify (apologies to Thoreau). 2) Help Them Find You Create a separate landing page for your conference, not the same as your website - a straightforward one-page info sheet with a button leading to your registration page - and optimize it for search engines to the very best of your ability. Keep it maintained, keep it fresh as speakers or events are added, and be sure to update and modify the tags to essentially zero in on the typical searcher - your ISP reports should demonstrate where the visitors are via and even some information regarding location, dwell time along with other indicators of audience origin. Read those report, and use them to guide your optimization. If you don't have that expertise in-house, countless SEO firms will be happy to help you for a reasonable fee. Use that website landing page address on anything not nailed down that goes out of your office - fax covers, e-mail signatures for all staff, all collateral, book and purchase receipts, dues invoices, outer envelopes, everything. Drive traffic there, and the registrations will follow. 3) Help Them Get There In an era of rising energy and transportation costs, addressing the meeting and staying there are the two largest expenditures for several but the most local attendees. When you can find a way to offset some of those costs that works for nearly everyone, take full advantage of it and promote it heavily. Car rental companies, hotels, airlines, Amtrak, all offer some sort of discount package, and many could be persuaded to start this type of program for you if the volume is sufficient to warrant it. In the event that you add up 10% off the car rental, 15% off the accommodation (above the standard block discount), free hotel shuttle to the convention site, possibly a free of charge meal coupon at the convention, and 10-15% off airfare from select cities with a single carrier, that adds up to significant savings. Once these arrangements come in place, promote them heavily, showing how much you've saved your attendees over doing things on their own - you've got to beat the travel aggregators at their own game, and that required a particular level of creativity and the ability to go the extra mile for the members.Like it? Share it! |