Herbalife - Weight Loss HOME BASED BUSINESS ReviewPosted by Hanley Bossen on May 18th, 2021 History Mark Hughes(1956-2000), an inspirational visionary, founded Herbalife in the 1980. He started selling his Herbalife program from the trunk of his car and begins rewriting the MULTILEVEL MARKETING history. Through the 30 years of operations, it has opened its office in 70 countries through its network of just one 1.9 million independent distributors. It's sales revenue amount to .8 billion in 2008. Recently, it has taken a normal marketing approach by sponsoring athletes teams and sports events. This has certainly helped the company to raise its brand name awareness in its industry and hopefully helps its distributors in its sales. Products Herbalife is focused in weight management, health and beauty products. One of the most popular product includes the Formula 1 Nutritional Shake Mix, which replaces 1- 2 of your daily meals, which should supply the essential nutrients your system needs for weight management. T here have been some "love or hate it" comments from anyone who has tried them, especially the diet programs. Well, Additional info spend billion a year on weight-loss programs and products, what better industry to stay? Other Health product includes Cell-U-Loss, Aloe Vera Drink, and Joint Support., etc Another product range may be the Nourifusion, which manages the external Beauty, such as Cleanser, Toner, Moisturizer, Moisture Mask, and Exfoliating Scrub, etc... Sales Compensation Plan It offers up to 73% of its wholesale and retail profits to its distributors, which is quite a generous plan in line with the industry standard. As a distributor, you will earn around 50% of profit for a primary sale; and a 25% profit from your downlines. So apart from being a good sales rep and recruiter yourself, you will have to teach your downline to be as effective as you. That's what MLM is in the end, choose one hour of work by 24 people or a day of work by 1 person; this can be a power of leverage. Marketing Plan "How do I sell the products?" Among the questions in one of Herbalife's FAQ document. This is actually the answer found: Quote: "As Herbalife's founder and first Distributor Mark Hughes always stressed, use the products, wear the button and talk to people. You will develop your own selling style which can include talking to your circle of influence, Distributing flyers, conducting surveys and/or participating in seasonal promotions. Your Sponsor has the field experience to offer you the proper training. Wear the Button o You become a walking advertisement o Wear or use or any Herbalife item that will attract people to talk to you-this makes conversation easy Talk to People o If they ask, tell your weight-management success story or your income success story o Explain the products and business opportunity o Explain how they can enhance their health and also make immediate profits o Who do you know o Talk to everyone Unfortunately this is probably among the oldest techniques that was used and have shown to be successful for approximately 3% of the Network Marketers in history. There must be a better way to market the product. Does Internet Marketing sounds better in these modern days? Summary Herbal life is an awesome company targeting medical Market at the proper time. Products are fulfilling the demands of the generation. Compensation plan is generous and rewarding. However the company should save money effort to revise its marketing plan to meet the challenge of this Internet age, which will benefit their 1.9 million distributors worldwide.Like it? Share it! More by this author |