How to Brand Yourself on Social Media and YouTube — 3 TipsPosted by Smith McClellan on May 19th, 2021 So how do you brand yourself on social media in such a way that your content stands out and that you get noticed In this video? I & # 39 m gon na be sharing three power tips that you can apply right away: coming, up., (, chill electronic music ) Hey what & # 39 s up Sean here with Think Media, bringing the best tips and tools for building your influence with online Video. And on this channel we do a lot of tech gear reviews as well as strategy videos, just like this one.. So if you & # 39 re new here, consider subscribing., So one of the most important aspects of getting noticed on social media and standing out on YouTube is having a strong and clear brand.. One of the things I & # 39 ve learned is that if your marketing and your branding is confusing, you & # 39 re, probably losing online., And so I & # 39 ve found that if we can clarify our messaging, our branding that we can begin To grow faster on YouTube. And recently we did a deep dive, training breaking down some specific tips and questions to ask, so you can clarify your brand even more and have a greater impact.. So let & # 39 s actually cut over to that training. Right now and get into it., These are three fatal YouTube mistakes that really could be destroying your growth.. They really can be very, very harmful, but when we fix them you can see massive results. And mistake. Number one is a lack of clarity., A lack of clarity., And here & # 39 s, the quote: if you try and reach everybody, you will end up reaching nobody.. So when it comes to building your influence on YouTube, I & # 39. Ve got three clarity, power questions for you. And that & # 39 s. This, who is your target audience? Who are you trying to reach on YouTube? A good sign that you & # 39 ve got some work to do is if you don & # 39. T have good answers for these questions.. These are like the foundation of success on YouTube., Like the foundation of taking a strategic, thoughtful approach to growth.. So who & # 39 s, your target audience? Who are you trying to reach And the answer can & # 39 t? Be everybody because it doesn & # 39 t work.. If you try and reach everybody, you end up reaching nobody.. What is your value proposition to them is the second question, and basically that means what kind of content are you posting and how often So, if I know I am trying to reach people who are interested in video, therefore, my target audience is not people who are Interested in learning how to cook better., I am not going to be able to help you there.. My target audience is not people who are interested in learning how to get the biceps., Because I don & # 39 t got the biceps, so I & # 39 m, not gon na be able to help get you that result.. But if you are interested in learning how to do video, you heard my story., You & # 39 re like okay, I & # 39 ve, been doing video since 2003.. So I & # 39 m here to help people that want to learn video.. What & # 39 s, the value proposition? Well, weekly content, that will, I told you how often weekly for yourself. - And this is why I want you to be taking notes, journaling cause. This is some time to do some work.. This is a workshop. This is a masterclass. Don & # 39 t. Just get some information. Put some plans. Down. Put some ideas: down. Get your goals on paper., Get some clarity on the paper., And then who are you and how do you help people? This might be a little bit of a rephrasing of the first two.. These three power questions are critical to really standing out online and getting noticed., And here & # 39 s, a great example of how to not do this from my early days on YouTube.. So this is my Sean Cannell channel.. Nothing really happening with that right, now. And you can see this video & # 39 s, six years old, five years old whatever., Let & # 39 s. Just look at some of the different videos here.. So this is a you can see it there & # 39 s kettlebells and some like diet, stuff. It & # 39 s. A health and fitness video right there. Over here is a travel video ziplining in Vegas. Over here & # 39 s when we started vlogging., So we vlogged for a while. Right here is a pet product. Review. Yup that & # 39 s. What that is Bark Box review.? This is a cooking video.. It & # 39 s, a recipe for garlic, green beans, quick and easy., And over here is a movie review. Spiderman, The Amazing Spiderman.. So I don & # 39 t know if you & # 39 re, seeing what I & # 39 m seeing, but this is a good example of a lack of clarity., A failing on those three questions., But let & # 39 s. Be honest right I mean come on.. We all got ta, learn somewhere., And can you relate to this? Let me know if this kind of looks like your YouTube channel.. If someone was to land on your channel, they & # 39 d, be like dude. What is this about? Is this a movie review channel? Is it like a cooking like what is happening here? You know the reason I love helping people and doing trainings like this is cause. I want to save you years of mistakes. Man. I & # 39 ve, made the mistakes. I & # 39 ve wandered in the desert for years, posting videos and just being like man. What & # 39 s happening? Wouldn & # 39 t a movie review and then some vlogs and then a pet product review course that makes sense. It doesn & # 39 t.. It & # 39 s random., And to be honest, how can anybody follow you if you don & # 39? T know where you & # 39 re going Right, And that brings us to the Goldfish Test. Your YouTube channel and, to be honest, all of your online marketing branding website needs to pass the Goldfish Test. Sean. What is the Goldfish Test? I & # 39 m. Glad you asked. And what it is is they did a study recently that discovered that goldfish have a nine second attention span, but that humans, because of social media, because of all these distractions and because of our attention being split all over the place, have a six To eight second attention span., So I & # 39. Ve got good news for you, you & # 39 ve, got the attention span of a goldfish. Or not quite as good right And it & # 39 s. Also bad news because - and maybe you & # 39 re like Sean - I can relate to that because I really do I & # 39 m. Like I & # 39 m checking Instagram, then my wife & # 39 s like hey. What are we doin tonight and we & # 39 re like what hon You know what I mean like. Maybe you can relate to being a little ADD or just like having your attention all over the place in today & # 39 s, culture right. The thing is, though, this matters so much for making sense online breaking through and growing with video and it & # 39 s. The Goldfish Test. It & # 39 s. Does your channel make sense in seven seconds or less? Does your YouTube channel make sense? In seven seconds or less So, the most recent YouTube channel we & # 39 ve started is called Video Influencers.. Let me know if you & # 39. Ve actually are here because of Video Influencers. Tell me in the comments. - And I believe it & # 39 s - also the channel with the most clarity, because it & # 39 s started after all of this wandering right, I & # 39 ve. All these lessons. I & # 39 ve learned. When we started it. I was like man this thing & # 39 s crystal clear. We know what we & # 39 re doing from the beginning.. We started right., So it & # 39 s. Just a couple things. One of the questions we would ask right who are you I & # 39 m Sean Cannell and Benji also.. We cofounded this channel together.. What do we do? Interviews and training videos to help you build your influence, income and impact with YouTube and online video. Cool.? The name Video Influencers it & # 39 s, not audio influencers. It & # 39 s, not podcast influence. You know. It & # 39 s, not how to cook vegan, low-fat raw materials or raw meals whatever. It & # 39 s. Video Video Influencers. And the other thing is whether you actually say on your cover or not like your tagline. The content itself should be sending a message. How to build YouTube subscribers from scratch. How to come up with a YouTube name. How to get sponsored on YouTube.. Do you see a theme? I mean it & # 39 s, speaking a theme. How to grow fast on YouTube., All on theme, all on brand. Clarity.. So clarity is power, and I also encourage you to do a clarity. Social media audit. Here & # 39 s. What I mean. Years ago, when I was realizing not just for YouTube, but even personally, where are we actually going with this Like? Where do you want this to go? What do you want to do? What is it you want to build? Who are you and how are you helping people? How do you make sense in the world Go to your social media and do an audit and see if you just land on your Instagram profile., You just land on your YouTube channel.? Does it make sense? Is it clear And what I realized was that a lot of people in their social media bios have stuff, like you know, I & # 39 m, a father husband, YouTuber cryptocurrency investor, who also runs a pet store and is an Olympic athlete.. You & # 39 re like wow, you & # 39 re Mr. anchor , but I kind of have no clue who you are and like what you do in the world.. So personally, when I was learning this, I went an did. An audit - and I made some changes even to my own social media., So you & # 39 ll start seeing that, whether that & # 39 s from the imaging or even the tagline, I help people build their influence with online video. And then across social media Across online, I wanted a unified online presence. Here & # 39 s, the thing that & # 39 s so powerful about this, and let me ask you how clear this is the audit? How clear is your branding and messaging right now In fact, tell me on a scale from one to 10, one being it & # 39 s like not clear at all 10 being it & # 39 s crystal clear. Let me know., But here & # 39 s. The thing clarity is power. And you know we talked about October 2015 and this growth curve that started. One of the major things was. The first thing I did when I went all in was I was like. I got ta get focused., I can & # 39 t just be randomly doing whatever.. I got ta get sniper on this thing. And when I did it lead to massive growth. Clarity is power., Focus is power., You got ta be clear. And I wan na encourage you. It never happens. Instantly. Clarity is a process, even a multiyear process., But you want to be working on it and, as you level up the clarity in your brand, your business, your messaging, your marketing, your content, you will level up your results. Okay, so I hope that you & # 39 ve found that content valuable and that was actually just a small part of a larger free YouTube masterclass that we have available right now for a limited time.. So if you actually want to watch the entire training, just go to tube master class, dot live and we & # 39 ll. Also, post a link to it in the description. Question of the day comes straight from the training that we just watched, and that is how clear is your branding and your messaging right now? Is it a 10 crystal clear Or is it a two or a three and you & # 39 ve got some work to do. Let me know from you in the comments section. Thanks for checking out this video subscribe and ring the bell. If you haven & # 39 t yet, and if you want to check out that full-length free YouTube, masterclass click or tap the screen right there for another video from Think Media. Click or tap the screen right, there. Until next time. Think Media & # 39 s. Bringing you the best tips and tools for building your influence with online video., Keep crushing it and we will talk soon.Like it? Share it! |