Robotic Lawn Mowers Market Set to Witness an Uptick during 2019 to 2025

Posted by Mrudula Anil Karmarkar on May 19th, 2021

The global robotic lawn mowers market size is expected to reach USD 1,400.62 million by 2025, registering a CAGR of 21.9% from 2019 to 2025 according to a study conducted by Grand View Research, Inc. Factors such as the introduction of energy-efficient gardening equipment, rising popularity of green roofs, rising adoption of gardening as a hobby, and rising disposable incomes are expected to drive the growth of the market over the forecast period.

The global construction industry, once thriving with increased investments, has been severely affected by the suspension of the construction activities in the wake of the ongoing pandemic. Shortage of labors coupled with potential supply chain bottlenecks of materials and equipment is expected to cause project delays in the ongoing funded projects and may lead to reduced spending in the upcoming projects. Uncertainty around the actual duration of the prevailing lockdown makes it hard to anticipate how a recovery in the construction industry will unfold. On similar lines, the HVAC industry has been adversely affected by the COVID-19 outbreak due to the shutting down of several component manufacturing facilities across China, European countries, Japan, and the U.S. This has consequently led to a significant slowdown in the production of HVAC equipment. Lockdowns imposed by the governments in the wake of the Covid-19 outbreak has not only affected manufacturing but also pegged back the consumer demand for HVAC equipment. The report will account for Covid19 as a key market contributor.

The rapid expansion of the residential construction sector in several countries globally is expected to spur the demand for landscaping services, which, in turn, is expected to propel the sales of robotic lawn mowers over the forecast period. Additionally, the popularity of well-kept yards and backyard beautification activities is on a rise, predominantly in developed economies, and people are spending increased funds on making their lawns aesthetically appealing. To enhance the look, appearance, and maintenance of yards, robotic lawn mowers offer great aid and convenience. These factors are likely to drive market growth over the next few years

Furthermore, factors such as strong GDP growth, along with a notable rise in disposable incomes across developing economies, are positively affecting market growth by allowing increased investment into farmhouses and bungalows with sizeable lawn areas, a trend expected to trigger market demand. However, the increasing popularity of artificial turf or grass is expected to serve as a major threat to the global demand for robotic lawn mowers. Artificial grass does not require mowing, watering, or fertilizing like natural grass. The convenience and low-cost associated with artificial grass are compelling its increased adoption across residential as well as commercial spaces, thereby hindering the market growth.

Further key findings from the study suggest:

• Based on battery type, 20V to 30V segment accounted for the largest market share in 2018. The segment is expected to remain the dominant segment over the forecast period as well
• The residential segment is expected to emerge as the largest segment of the market by the end of the forecast period. This can be attributed to the rapid expansion of the residential construction sector, especially across developing economies
• An upsurge in the demand for landscaping services and the popularity of gardening as a hobby in several countries is projected to spur the demand for a variety of robotic lawn mowers over the forecast period
• Europe held a significant share of around 30% in 2018 and is anticipated to register a CAGR of more than 20% over the forecast period. The European market is also likely to remain the dominant market over the forecast period
• Technological advancements and rapid adoption in various countries such as Germany, France, and Switzerland, combined with the introduction of low-cost products, are opening up new growth opportunities in the European market
• The vendor landscape of the robotic lawn mowers market is highly consolidated and characterized by a high level of competition with the presence of players such as Husqvarna Group, Deere & Company, American Honda Motor Co., Inc., and Robert Bosch GmbH.

Increased expenditure on activities such as landscaping, backyard beautification, backyard cookouts, and garden parties, along with the need to save time spent on lawn maintenance activities, are also driving the demand for a variety of gardening tools, driving the market. The market is also driven by factors such as the growing construction and tourism industries, coupled with the increasing disposable income of individuals across the globe. Additionally, growing consumer inclination toward energy-efficient systems and the rising popularity of autonomous equipment that requires minimum user interference is also expected to positively impact the global demand for robotic lawnmowers.

The gradual shift from manual tools to technically advanced, automated equipment is also likely to help develop a large set of growth opportunities for players in the market. The upsurge in demand for landscaping services in developed countries such as the U.S., to add an aesthetic value to a property, a notable rise in disposable incomes, and the evolving lifestyles of people in developing countries such as India and China are anticipated to fuel the growth prospects of the robotic lawn mowers market over the forecast period.

The presence of intelligent sensory controls in robotic lawnmowers, which ensure automated mowing of a given landscape, is also expected to significantly impact the market demand soon. Furthermore, key players are engaged in integrating ledge sensors and additional features such as laser vision, smart navigation, lawn mapping, memory, and self-emptying in their products to enhance the performance and efficiency of these devices. The resultant rise in the availability of more efficient robotic lawnmowers is likely to work well for the market soon.

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The market is highly consolidated and is characterized by a high level of competition with the presence of a few global players. Some of the leading companies in the market are Deere & Company, American Honda Motor Co., Inc., Robert Bosch GmbH, STIGA S.p.A., Robomow Friendly House, and Husqvarna Group.

The competitiveness is anticipated to intensify further as many companies are focusing on expanding their product portfolio by introducing advanced features or technologies in their existing product lines. For instance, in March 2018, Husqvarna Group announced the introduction of a cloud-based voice service known as Alexa in their product, Automower Connect. With this, owners can use voice commands to start, stop, park, and get updates related to the working condition or the whereabouts of their lawnmowers.

Grand View Research has segmented the global robotic lawn mowers market based on battery type, end use:

Robotic Lawn Mowers Battery Type Outlook (Volume, Thousand Units; Revenue, USD Million, 2015 - 2025)

• Less than 20V
• 20V to 30V

Robotic Lawn Mowers End Use Outlook (Volume, Thousand Units; Revenue, USD Million, 2015 - 2025)

• Residential
• Commercial

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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