The particular One-Subscriber Email CampaignPosted by Alvarado Hester on May 20th, 2021 I've heard the same complaint more times than I can count. "I know I need to do a contact newsletter, but it's not getting done." check here say this month after month, every year. I'll admit it; until very recently, I was saying the very same thing myself. I finally made a decision to have a closer look at what was really going on, and much more importantly, how to proceed about it. After over per month of strategizing, writing lists of ideas, organizing those ideas with mind maps, and pacing backwards and forwards, I became distressed. check here wasn't making any measurable progress at all. Writing content makes no difference unless someone sees it. What was the source of my internal resistance? As always, perfectionism was the problem. I finally deducted that, if I wished to get things in motion, I needed to start with small steps. Coffee in hand, I resolved myself to send out the initial email newsletter, come hell or high water. Two weeks later, I had still delivered nothing. But I had finally identified the perceived threat: I was worried about blowing my credibility with my entire audience in one fell swoop. I knew that a lot of people would open the initial email just because it came from me, but what about the second email? As read more to drive repeat opens, I'd need to deliver relevance. The solution: I would send a contact newsletter to one person only. Here are a few unexpected advantages to sending out a one-subscriber campaign. Perfectionism loses its power. The greater the audience, the higher the resistance. Would you favour a conversation with one person, or stand up before a stadium to give a speech? If you were giving a public address, can you not feel convenient practicing the speech before your friend first? When you begin off with a little audience, you can find your fear diminishing greatly. The penalty for screwing up is virtually zero. Improve quality and relevance by getting feedback. Most likely, after you distribute the first email, you will think of things you could have done better. If you send it to someone you understand well, it will be easy to require their feedback on how best to improve it also. This is section of why many writers hesitate to talk about their writing. Most of us do our best proofreading directly after we hit the "send" button. Knowing this, we hesitate to pull the trigger. Starting off with one person we can improve future content without making highly visible mistakes. The process gets easier after you start. Even though you only send a newsletter to a single recipient, you've done the most important part: you've started. The second step is always easier than the first step, and the third step even easier than the second. Once you're in motion, you might stay in motion, in case you move slowly. Any progress is a good thing. You can set up an account with a mass email distribution service like iContact, MailChimp, AWeber, or Constant Contact. This sort of service will help you to add people to your list at the rate that you select. You could add one new person to your email list per week. Or, you might start to feel confident and opt to start adding a lot of subscribers. Regardless, if you simply take the initial step and send the first email, you can find your motivation a tad bit stronger than it was yesterday.Like it? Share it! More by this author |