MailChimp - The Newest Marketing StrategyPosted by Tyson Tyson on May 20th, 2021 In website changing times of social media marketing sites and prevalence of the web, many companies are relinquishing their dependence on telemarketing services and searching for more efficient ways to market to the Google generation. Mailchimp Esp to business telemarketing in the past provided strategic means for businesses to connect by using phone systems. The success of b2b telemarketing has spawned most likely the next generation of this type of telemarketing, and the outcome might be MailChimp. While telemarketing depends on the telephone, MailChimp is strictly computer and Internet based. So what is MailChimp? MailChimp is really a free email marketing service that will be attractive for business or personal use as a strategic solution to target and market to people by using email rather than through calling. MailChimp allows users to create, send and track email promotions, by signing up for a free of charge account. Many might be concerned about how receiving emails from the company might appear, but as one reviewer stated, 'MailChimp was created for folks of the Google Generation.' The emails provided by MailChimp are bright, fun and welcoming to any consumer who opens the marketing email. MailChimp allows for a multitude of people to be reached at once by allowing an individual to upload all contacts and separate them into multiple lists, that could then be exported to an excel file for business purposes. Furthermore, any email which doesn't reach the receipient, also known as an email being 'bounced,' is automatically deleted from the MailChimp contact list. To guarantee the right individuals are reached, MailChimp has a spam test add on () which works for email accounts on Yahoo, Hotmail, Google and others. The Spam detector analyzes the Spam score (or how often it enters spam folders) together with formatting errors from Html page which is all done before you even send the message.Making it even more user-friendly, MailChimp provides a create wizard who walks the new user through all the benefits as well as how exactly to maximize the marketing potential of the program. As MailChimp is probably the more recent marketing strategies, its effectiveness remains to be determined. MailChimp's simple user-friendly face, in addition to its innovative techniques might mean the end of traditional telemarketing, and the start of email marketing.Like it? Share it! More by this author |