Effective Email Campaigns in Dental MarketingPosted by Rees Bullock on May 20th, 2021 Have you ever labored over an important marketing email, and then get little to no response for the effort? You're not alone. This article will help you create email campaigns that are effective and successful. Subject Lines This is probably the single most important piece to an effective campaign.The reason is that it's the first thing people will see and read before they open the actual email. In fact, the subject line often determines if your recipients even open your email. The next statistic is based on MailChimp's report of over 40 million emails sent out: Best Open Rates (60%-87%) [COMPANYNAME] Sales & Marketing Newsletter Eye on the [COMPANYNAME] Update [COMPANYNAME] Staff Shirts & Photos [COMPANYNAME] News Bulletin! [COMPANYNAME] Newsletter - February 2006 [COMPANYNAME] Newsletter - January 2006 [ *|FNAME|* *|LNAME|* ] [COMPANYNAME] and [COMPANYNAME] Invites You! Happy Holidays from [COMPANYNAME] ATTENTION [COMPANYNAME] Staff! ATTENTION [COMPANYNAME] West Staff!! Invitation from [COMPANYNAME] [COMPANYNAME] Jan/Feb 2006 Newsletter Website news - Issue 3 Upcoming Events at [COMPANYNAME] [COMPANYNAME] Councils: Letter of Interest [COMPANYNAME] Coffee Exchange We're Throwing a Party October 2007 Newsletter [COMPANYNAME]: 02.10.06 [COMPANYNAME] Racing Newsletter Worst Open Rates (1%-14%) Last Minute Gift - We Have The Answer Valentines - Shop Early & Save 10% Provide a Gift Certificate this Holiday ROMANTIC DAYS CELEBRATION Salon and Spa Specials! Gift Certificates - Easy & Elegant Giving - Let Them Choose Need More Advertising Value FROM YOUR OWN Marketing Partner? [COMPANYNAME] Pioneers in Banana Technology [COMPANYNAME] Moves You Home for the Holidays Renewal Technology Company Works together with [COMPANYNAME] on Bananas Efforts [COMPANYNAME] Update - A listing of Security and Emergency Preparedness News Now Offering Banana Services! It's still summer in Tahoe! [COMPANYNAME] endorses [COMPANYNAME] as successor [COMPANYNAME] Holiday Sales Event The continuing future of International Trade [COMPANYNAME] for your next dream home. True automation of one's Banana Research [COMPANYNAME] Resort - Spring into May Savings You Asked For More... On the "best" list, you'll spot the subject lines are pretty straightforward. They're not very "salesy" or "pushy" at all. On the "worst" list, however, notice how the subject lines read like headlines from advertisements you'd see in the Sunday paper. more info get so much spam that whatever even hints of spam gets thrown away immediately. Also the "best" side seems more personable compared the "worst" side. Effective Designing When it comes to viewing an email, most people will read them within their preview panel. This is why most emails are designed to be no wider than 600 pixels. Each email program has different viewing panels. Mozilla Thunderbird's preview panel is horizontal. Outlook 2003 is vertical. AOL' Best Mailchimp Emails is tiny: So when it comes to designing, we must design for the preview panel. Here are some tips: Your design shouldn't exceed 600 pixels wide. Your most significant content should "peek" out the side of the preview pane. Keep carefully the call to action above the scroll. Left-align your logo. We don't want that to be hidden behind the preview pane somewhere. Our logo gives us credibility. Images A lot more email programs are turning the images off within their preview panels. It's a "privacy protection" issue. When we design email promotions, we always assume that images will be turned off. Therefore, below are a few tips for applying images: ? Include alt-text to images. Most programs allow alt-text for their image descriptions. For instance, if we've a register button that is a graphic and images are switched off, the words "Register button" will appear where the image should be therefore the reader knows that it is a register button. Do not work with a graphic for important information. Always utilize text. Do not have more graphics than text. Opening Emails The following stats are based on MailChimp's report of when people open emails: Nearly 1/3 will open within the first hour of sending The majority (53%) will open within 6 hours 78% will open within 1 day Within a week, 95% will open Within 30 days, all will have opened it Registration Forms The average B-to-B registration form online gets under a 10% conversion rate. Basically, 90% or more of the prospects who click to a registration form will click away instead of filling it out. One simple reason is that the proper execution takes too long to complete. Typically a form should not take more than 1 to 2 2 minutes to complete. Keep it simple with the minimal information you can get away with. A good solution would be to design a registration template that is more appealing and user-friendly. And if possible, include the registration form in the email, with minimal info required. A/B Testing E-mail is well-regarded in the marketing world because of its low cost, ease of use, and exceptional measurability. But e-mail marketing also possesses another, often-overlooked strength. Once you learn how, e-mail makes it easier to make sure your campaigns are successful and well received just about any time. What's the secret? Testing. Although marketers who test clearly achieve better results than their counterparts who don't, no more than 40% undertake this surprisingly quick and simple tactic, according to a JupiterResearch survey greater than 600 e-mail marketers. Within their report, "Effective E-mail Marketing," JupiterResearch discovered that marketers using testing were almost twice as likely to attain conversions of 3% or better. In addition they achieved a 68% improvement in return over non-testers. What can we test? Landing pages Subject lines HTML vs. text Personalization with name Long vs. short copy Offers Look and feel Days of the week Time of day How do you test? Split the list. Divide the list into two or more groups (preferably into 50 to 100 each) and change one characteristic (e.g., subject line) for each group. Let's assume that we divide our groups randomly in order that each represents a precise cross-section of our overall recipient base, and everything else about our message remains exactly the same, our results should clearly reveal the best-performing characteristic.Like it? Share it! More by this author |