How SEO Works for Websites

Posted by Digi Partners on May 20th, 2021

Do you know the algorithm of SEO, and how it works for websites? If not, then this article will help you to learn the working of Search Engine Optimisation (SEO), and also how you can optimise your Blogs or Websites through Search Results. So, kindly go through this whole article to know more about the working of SEO.

Search Engine Optimisation, simply stands for SEO, isn’t any tool for performing Digital Marketing. It is the Optimisation or Utilisation of the Search Engine, Google, in the best way to get a higher rank, or at least a decent rank in the Search Results. You may have noticed that, whenever you’ll search anything in Google, the best 10 websites will appear in the first page, and the majority of the audience don’t prefer to go beyond the first page of the Search Results, that’s because of the SEO. The reason behind the pages appearing on the top 10 results in the Search Engine, is because those pages have a great command on SEO, which allows their pages to appear on the top. The higher will be the rank of your page, the more traffic you’ll get for your business page or for your blog. 

Basically, there isn’t any particular reason which can determine your page rank in the Search Results. There are a lot of factors, in which the page rank depends, or simply it can be said that after considering all the factors, the page rank is decided. That means, the overall performances throughout all the factors, and as per the performances of the web pages, their rank gets decided. That’s why you’ve to be flawless from all the aspects, to perform better, if compared to others.  Primarily, all the factors don't matter equally in the Search Engine Optimisation (SEO), even if you work effectively on only several important factors, then also, your page will elevate from its current position.

Whenever any searches regarding any keywords, happens in Google, then within some micro-seconds, Google finds the best results and delivers it. The major part which Google pays attention to is the information of the content. The more accomplished and simple-to-understand will be your page, the more likely it’ll have chances to get a higher rank in the Search Results page. That means, in whatever topic or niche you’re working, should be accomplished from every aspect. Also, it should be free from any grammatical errors or from any plagiarism. This can make your web page approved to get the higher rank on the Search Results. Also, it doesn’t mean that to provide the complete information, you have to make your own assumptions, if you don’t have clarity about any particular topic, this thing can reduce the chances of getting traffic on your website, in future. 

Link placing is another major thing, which improves the rank of the web page, depending on the qualities and average traffic of the link placed. It doesn’t matter how much link you’re placing in the articles for your business or blogs, as already mentioned, it depends on the quality and the traffic of those links. Also, the link you’re placing in your article/blog should be fortune and well-informative for your audience. You can place the links in your articles when you find that any particular topic is excellently explained in any particular blog post or article. Also, if you don’t have knowledge about the topic, you think your audience should know about, then also, placing the links is a better option. Apart from the other two, you can also place the link of your articles, if you already have a blog written on that topic. This would be a win-to-win situation for you.

Meta-Descriptions and the Headlines are one of the most underrated ways to get the better results in the Search Engine Optimisation (SEO), but actually it’s the simplest ones. Only these two decide whether any individual will click on your link or not. Ideally, a headline shouldn’t be more than 60 characters, while meta-descriptions should be in between 155-160 characters. These may sound too simple to you, but within the character limits, you’ve to frame the best and eye-catching headlines and meta-descriptions as well, including the engaging keywords in it. If you look at some of the top SEO friendly blogs, you’ll surely notice that the keyword is a major part of the headline of the top-performing blogs. Also, in the meta-descriptions, the keyword appears at least once, or sometimes it appears 2 times. That’s why, it is too simple, yet an impactful way of getting traffic through Search Results. 

At last, the most important part, in which Search Engine Optimisation (SEO) relies is the keywords. Placing the keywords in appropriate places throughout the article is as important as placing it in the headlines and meta-descriptions. The targeted keyword is the actual identity of a blog or an article published in the Internet. Ideally, blog posts should have a keyword density of around 1% throughout the article. For a blog post of 1000 words, your keyword should repeat 10-15 times. This is the thing Google considers for showing the Search Results.

So, that’s about how the Search Engine Optimisation (SEO) works for the websites and how you can get the higher rank in the Search Results, by focusing on some of the simple ways and techniques which are mentioned. There are a lot of factors which decide the SEO and also there are some more ways by which you can easily gain the traffic for your website. As everything is going digitally these days, having a digital presence is important to dominate in the market and also to gain the trust of your targeted audience as well. For more details visit us @ https://digi-partners.com/best-digital-marketing-company-in-gwalior/