6 Tips to Convert Your Email Subscribers into Leads

Posted by Kevin Coulson on May 20th, 2021

Inbox wars are more real than dental implants. Consider this: The average office worker today receives about 121 emails daily. So, every day, your one email is competing against 120 others, trying to get a desperate click. But is it working? Unfortunately, not everyone who subscribes to your emails will open them.

So, if your subscribers are not actively responding to your messages, it's time you rethink your email marketing strategy and adopt a new one. 

Here are 6 simple tips on how to convert your email subscribers into leads.

Adopt a Subscribers-First Policy

It's a no-brainer, but you should know who your subscribers are before crafting your email copy. Most marketers still resort to a one-size-fits-all approach, which usually ends in poor response rates.

Instead, you should walk around in your subscribers’ shoes, understand what problems they're facing, and then create email content that offers relevant solutions. Email list segmentation is a great way to understand your audience. When you divide your subscribers based on criteria like industry, demographics, etc., you can quickly identify what motivates them to buy and send targeted marketing messages they can act on.

At the same time, it's also equally important to track how your subscribers are responding to your emails and see what's working.  

Make Your Emails Scannable

Today, nobody has time for long-winded sentences and blocks of paragraphs that meander like rivers. You've to get straight to the point in your emails and them crisp and scannable. After all, it's all about sweating the details: subject lines, interactivity, subheads, font, etc.

Include more images, videos, or GIFs to make your emails more dynamic and easy-to-read. In a fast-paced world, you must show care for your reader's time. So, make sure your email copy is relevant and digestible.

Make Your Emails Mobile-Friendly

You see, mobile devices register 1 out of every 3 clicks in an email. If you're not optimizing emails for smartphones, you're missing out big time.

So, tailor your email messages for phones and tablets, which your subscribers can read on the go. Write email subject lines between 41-50 characters, and keep your body content short, crisp, and easily scannable. Also, use concise headers, more bulleted lists, and keep your CTAs in the center.

These simple practices will help you craft more responsive emails every time.

Personalize

According to Experian, email personalization produces 6x higher revenue and transaction rates. It's also a great way to earn your subscriber's trust and strengthen your relationship.

Even if you only personalize your email subject lines and introductory paragraphs, you can still entice the reader to drive better CTRs and open rates. However, that's not all. It's also about the timing!

Sending out personalized emails at the right time can improve the likelihood of conversion. Depending on your target audience's buying habits, choices, and preferences, you should zero in on a suitable day of the week and time to send your messages for receiving better responses.

Always Have Clear CTAs

Once your subscriber finishes reading your emails, you shouldn't leave them hanging. Let them show interest in your offerings by providing them with compelling and clear CTAs. Use more action words like:

• Order
• Buy
• Sign-up

Also, mention the CTA button in a bold color to attract the reader's attention quickly. This way, you can motivate your readers to click and convert.

Link a Shareable Video

In today's world, where attention spans are short, there's no better medium to capture your subscriber's attention than videos. In fact, 64% of consumers are more likely to buy after seeing a video in your emails.

Videos are a more digestible, fun, and entertaining way to provide information and enhance engagement. You can embed short promotional, tutorials, or explainer videos in your emails with animated thumbnails to boost your connect rates.

However, make sure all the links are working correctly. The last thing you need on your email copy is a broken link.

Parting Thoughts

Finally, know this: The quality of your email content will beat its design and layout every time. If your recipients don't find any value in your content after clicking your email, they'll feel cheated. That's how you lose a subscriber in less than 10 minutes.

In any case, it's essential to keep tracking different performance metrics to see which tactics are working for you. Only then can you successfully convert your subscribers into leads.