SEO Hints and Tips and Free SEO ToolsPosted by Carlsson Benson on May 21st, 2021 Do you realize that if you manage your website, SEO tools, and pay-per-click tools, it is possible to literally have as many leads as you want from your own website? I assume a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we must do is make sure the website does convert viewers to doers, and we make sure we've got the right quantity of traffic arriving at the website. All quite manageable. Today, we're mainly talking about how to get the traffic to your site through Search Engine Optimization, SEO. Here is a set of the best tools I've found to do SEO and a quick review of a few of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position. How do they determine relevancy? Although every search engine has slightly different rules, here are several of the key ideas. Take into account, they could change tomorrow. Search engines are continually changing because just as soon as they regulate how to get the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again. A key word usually has to show up in each of the following areas of your website, with a density that falls inside a range that search engine want to see. They also prefer to see the words at a certain position in that area, usually at or near the beginning of these areas: Areas search engines look at: 1)Meta tags (title, description, and keywords) (NOTE: I'm told that most search engines don't consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags). 2)Body text of the website 3)Headlines 4)Alternate text behind the graphics 5)Links, and link text How do you choose the best keywords? Here's a big warning: Think about what people are searching for, not who you are or what your product is. For me, I would rather be found for "small business help" than for my company name, The Leader's Perspective. Obviously I'd like visitors to find me, if by chance they're looking for me by name, but just think about this: Aren't there more people on earth looking for "small business help" or "business help" than could possibly be looking for my name. Those searching for my company name are those that I have probably met personally and sent them to my site. That is clearly a small number, in comparison to the number of companies on the net looking for help that don't have any idea who I am....yet anyway. Here are some tools to obtain the right keywords. Google Keyword tool -- (head to Google and look up Google Keyword tool) enter keyword(s), and Google will return the amount of times that keyword was sought out in the last month. It will show you other variances of that same keyword and the amount of searches for each variance. Utilize this to brainstorm keywords. (NOTE: I've also discovered this is the VERY useful tool to utilize before sending out any sort of marketing. Find what people are trying to find and then make certain those words arrive in your marketing, AND in your website. Wordtracker is another decent tool. Now, that is more info . That one contains a thesaurus aswell, so it will show all ways people have been searching for the keywords you've typed in. This tool also has a means of measuring the proper keyword that is even better than Overture for Search engine optimization. Google reports the amount of searches last month for that keyword, in order to find the words that have the greatest amount of searches. However, Wordtracker, reports the best number of searches for the words with the LEAST competition. If you are doing SEO it won't can you any good to go after the words that have been searched for probably the most if there are millions of competing sites. It's just not likely that you COULD get a page 1 ranking among an incredible number of sites. So, Wordtracker helps you find words which were searched for ENOUGH to provide you with traffic, but as well have the least competition. They provide their own proprietary ranking that finds the best search words that you will be likely to get a search engine position for. Just make sure that the words you wind up with from that search are actually words that someone will be looking for to find you. Hint: I take advantage of Overture to obtain the greatest amount of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization. Here are some other useful tools.Like it? Share it! More by this author |