A guide to Google data studio community connectorsPosted by manas prakash on May 27th, 2021 A guide to Google data studio community connectors Data studio community connectors help any marketer connect the data studio with any internet-accessible data source. These data source includes social media platforms, private company data, CRM, advertising, open data sets, etc. It was not until in late 2017 that google data studio released community connectors. Setting the idea that data studio is not only a tool to visualize your business data from google products but it opens up a wide range of marketing possibilities. At present, the list of connectors includes over 70 connectors. understanding community connectors when google first introduced data studio, users have access to only single data source connectors build by google that is “google connectors” but with time, google changed the term and introduced community connectors. Allowing anyone the ability to create a data connector for the data studio. Although it may not sound pleasing to you. but multiple companies have already started developing custom connectors to help marketers get the most out of them. Once the setup is done with the community connectors, it works just like normal connectors. Allowing you to refresh and extract the most recent data. The community connectors are further divided into two groups, partner connectors, and open-source connectors. The greater number of community connectors opens up to a greater number of data sources that you can connect to data studio. How community connectors can fill in gaps? Multiple companies have multiple business structures and goals. These goals may not always fit in with the built-in data studio connectors. Although a few marketers may prefer to connect with google analytics, sometimes everything may not fit into google analytics metrics and dimensions. For example, for a company that is desiring to expand market share and brand awareness, AdWords impression share can serve as the most important KPI. Thus, the marketer can easily visualize the metric using community connectors. Connectors can help think beyond marketing analytics Community connectors help marketers connect to multiple data sources and then combining the information to extend and heighten the data. You can even add additional context by connecting data studio with tools like Salesforce, Mailchimp, etc. The best community connector available Among several connectors available, Windsor.ai is the most popular community connector among its user based on the number of connectors build. There are almost 30 Windsor connectors including Mailchimp, YouTube, Facebook Ads, etc. The major benefits of using Windsor.ai as a community connector are
The marketing optimization tool integrates with the ad platforms and helps you get a detailed insight into the ad and campaign to offer you a customizable data table. The platform is quite easy to use for any marketer.
With windsor.ai you get more than 50 integrations, data storage, BI tools, digital ad platforms, marketing automation, etc.
Windsor.ai offers a 30-day free plan with access to multiple data connectors. The paid plan varies with individual users. The price is determined upon the data connectors, the volume of data each month, and reporting date range. The bottom line From the above-mentioned details, you may have gained an insight into google data studio community connectors and in what way a marketer can use these connectors to better understand the performance of his marketing campaigns and thus make an informed decision to achieve maximum ROI. Like it? Share it! |