Developing Real Followers on InstagramPosted by Hood Mcmahon on May 28th, 2021 The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool We've been talking lately about how exactly to boost your organization marketing with Instagram. Contrary to what lots of people still believe, Instagram is not only a fun app where one can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day. A note of caution: there are several people on the market who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers. These types of followers have zero value. In fact, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus. According to the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram. The best way to build your Instagram followers is when you are authentic to your brand as well as your audience. Here are 3 tips to help you get real Instagram followers: 1. Tell a tale with Hashtags It's great to use your business name as a hashtag, nevertheless, you have to think beyond that. If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the image you're sharing. You wish to start a conversation if you are sharing posts for things such as: ? Events ? Promotions ? Contests ? Product launches A good example of a brandname who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage visitors to get together and share their chips, and also to use the hashtag if they share photos of these meetups. Through the use of engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram. 2. Get Creative Instagram is centered on photos, so many people think of the caption being an afterthought. Don't neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words that may engage, inspire and entertain your followers. Here are some suggestions to help you build up followers on Instagram with your posts: ? Use questions in your caption. Write your question at the start of the post in order that people see it first. ? Get personal with your post. Tell a story about yourself, or how your product helped or inspired another person. ? Ask visitors to tag others. buy igtv views to tag three of their close friends or tagging someone they are grateful for brings other potential followers into the equation. A great example of a brandname that does personal posts well is the @NatGeo Instagram account. They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals all over the world. Remember when it comes to using Instagram posts to get followers, it's about being authentic. Don't use questions atlanta divorce attorneys single post or tell an individual story that isn't genuine. 3. Go Local One of the best methods to build your Instagram followers would be to get to know your neighbours! Whether you're creating Instagram ads or desire to promote your event in a specific area, you can see what's going on near you by visiting the search page and simply clicking the Places tab. Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment or even an emoji and follow the person if you like what you see. Hopefully, this is the start of a natural interaction.Like it? Share it! More by this author |