Google+ Is Google's Natural MarketerPosted by Meldgaard Winters on June 5th, 2021 Google's latest offering of Google+ has taken the internet by storm. agency can now easily share your thoughts, comments, and experiences with the entire world. In addition, you can also network with others through a "pins" system. With just a few clicks of your mouse, you can display to the entire world your most popular and important conversations. Not only does this serve to make your online presence more well-known, but it also allows you to build stronger ties with those who matter in your life. Just as agency saying goes, "out with the old, in with the new," this newest platform encourages users to use their common sense and become active participants on the social networking scene. As a business owner, you probably understand how important social media can be to your company. With millions of users posting comments, sharing information, and connecting with one another, this platform allows you to do the same. You can easily create business profiles that feature company information, news releases, photos, or videos. You can also publish podcasts and send newsletters to customers and prospects. All of these activities are perfectly legal and there is even less risk involved than when you used email or SMS to engage in these activities. Google has taken its marketing strategy one-step further with the launch of Google+ and Google Photos. These two new pages offer great opportunities to connect with your audience and expand your customer base. However, one aspect of the social impact of the site that many marketers overlook is the need to understand not only how to get the most from it, but also how to keep the social impact from creeping out of hand. First of all, you should take full advantage of all features that are available on your profile page. You can add photos, share links, comment on different pages, or start a conversation. You can even upload your own video to share your thoughts on a particular subject. If you own a blog, you can upload content to share with your readers as well. This makes your site more social and accessible to those that are looking for it. The main reason that you want to take full advantage of the site is to bring traffic to your site. It is a good idea to build relationships with others who may be able to help you generate traffic. This is very similar to how you would network within an offline networking community. Your friends may also have some information that is relevant to your own and they may be willing to share with you. Another aspect of this strategy that many marketers do not fully grasp is that the social media community is not necessarily separate from the business itself. In other words, you can use the two sides to your advantage. One of the best ways to reach potential customers through social media is to use Twitter and Facebook as part of your online marketing mix. Many businesses use these sites as another avenue to reach their customers. You can also get the most out of Google+ by creating a page and adding useful information to your profile. agency will make customers aware that you are a reputable business and a great place to do business. It is important that when you are communicating with people that you keep it real. Many online business owners go through a lot of stress and strain, just trying to make the product or service that they offer better than what it is now. By posting regular updates on your blog and keeping everything light-hearted, you can actually get more customers to take an interest in what you are offering. When you are able to get more people to notice your company, then you will be able to gain a better grip on an important facet of your business: brand recognition. You must build a strong reputation online if you want to become a serious player in your field. Google+ has made it easier for people to add you to their list of friends. However, you will still need to work hard to establish your presence within the online community. Remember that with the right strategy, you can easily set up your business in the center of a social media universe. It is time that you used Google+ to its full potential.Like it? Share it! More by this author |