Cartier Diamonds

Posted by jewelrybrand on November 28th, 2015

Cartier's new campaign for the holiday season stars Karen Elson, who partners the iconic panther this season as the focus of the marketing visuals.

In the video directed by Swedish music video, film and TV director Johan Renck, the film's soundtrack features Elson channeling the late sex kitten Marilyn Monroe in Gentlemen Prefer Blondes, and re-enacts that iconic skirt-blowing scene from The Seven-year Itch singing the 1949 song 'Diamonds are a Girl's Best Friend'.

Meanwhile, the 168-year-old Parisian jeweller's emblematic panther prowls in the background.

There are gifts you give... and there are gifts you can't wait to give. This is the theme of Tiffany & Co.'s holiday campaign for 2015, with a focus on real relationships and the unbridled and spontaneous joy of gifting.

The accompanying video from director Michael Haussman captures the joys of giving and the wonder of Christmas time in New York.

"The joy is not only in our blue box, but also in the deep feelings people share," said Caroline Naggiar, Tiffany's chief marketing officer. "We so often emphasize the glamour and luxury of Tiffany; but we also enjoy a heritage at the center of life’s most meaningful occasions. Tiffany’s is not only the most anticipated gift to receive, but also the most coveted to give."