Household Humidifier Market Set to Witness an Uptick during 2019 to 2025

Posted by Mrudula Anil Karmarkar on June 9th, 2021

The global household humidifier market size is expected to reach USD 3.80 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 4.6% during the forecast period. Rising awareness about the health effects of dry air, including dry throat, nose irritation, dry cough, sinus congestion, dry skin, and bloody noses, is driving the growth. Rising demand for the product from houseplant owners to maintain a specific level of indoor humidity, is also projected to further fuel the demand.

In terms of product, the whole-house household humidifier segment is expected to expand at the fastest CAGR of over 5% from 2019 to 2025. These products have low operational cost as they require very less electricity. Several smart whole-home products automatically adjust the humidity level based on the temperature of the home and they require very little maintenance. These products are connected to the central HVAC system of the home which maintains the humidity of the entire home. Such advantages of the product are anticipated to bode well for the segment growth.

Offline distribution channel segment held the largest share of the household humidifier market in 2018, accounting for more than 80% of the total revenue. These channels are expected to remain a key medium as they provide after-sale-services including installation, maintenance, and repair. Online channel, on the other hand, is expected to witness the fastest CAGR, owing to the rapid adoption of e-commerce as a purchasing medium owing to the convenience, add-on services such as Cash-on-Delivery (COD), cashback offers, coupon benefits, and free home delivery. Additionally, increasing digitalization in developing economies including China and India on account of supportive government policies for improving internet connectivity along with smartphone penetration is anticipated to drive the growth.

North America led the market for household humidifier in 2018, contributing to over 40% of the global revenue share. High consumer awareness about the negative effects of low humidity or dry air and the cold weather conditions in U.S. and Canada are projected to continue driving the regional product demand during the forecast period. The product sales fluctuate during cold and warm seasons due to the weather dependency of the product.

Key participants operating in the market for household humidifiers include Jarden Corporation; Boneco AG (Air-O-Swiss); Aprilaire; Dyson Ltd; Crane USA; Honeywell International Inc.; Essick Air Products, Inc.; Hunter Home Comfort; Guardian Technologies; Venta Air Technologies, Inc.; and Stadler Form Aktiengesellschaft.

Further key findings from the report suggest:

  • Ultrasonic product segment is expected to register the fastest CAGR of 5.1% from 2019 to 2025, due to the factors such as affordability and better energy-efficiency of the product
  • Offline distribution channel segment led the household humidifier market in 2018, accounting for more than 80% of the global revenue share
  • Portable products led the global market, with a revenue of exceeding USD 2.5 billion in 2018
  • Asia Pacific is expected to witness the fastest CAGR of 6.3% from 2019 to 2025, attributed to the rising consumer awareness regarding personal hygiene in key economies including China and India
  • Product innovation is expected to remain a key strategy among the market participants over the next few years

Heating systems can cause dry indoor air during winter season hence, the residential sector is anticipated to register a significant rise in demand for household humidifiers. Generally, during winter months, the Relative Humidity (RH) of airdrops lower than the normal RH level (40% to 50%). This can lead to several health issues, especially related to skin, eyes, and respiratory system.

Humidifiers maintain proper humidity and provide a safe electric environment by effectively reducing static electricity. These products are also useful for reducing the symptoms of Chronic Obstructive Pulmonary Disease (COPD). Awareness regarding these advantages is projected to bode well for the overall demand for household humidifiers during the forecast period.

Humidifiers have been gaining popularity among indoor plant owners, as these plants require specific temperature and humidity levels for growth. Rising prevalence of sinusitis, asthma, and other allergies caused by dry air has raised awareness regarding the importance of proper humidity level. As a result, the household humidifier market is anticipated to expand at a significant pace in near future.

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Key manufacturers include Jarden Corporation; Boneco AG (Air-O-Swiss); Aprilaire; Dyson Ltd; Crane USA; Honeywell International Inc.; Essick Air Products, Inc.; Hunter Home Comfort; Guardian Technologies; Venta Air Technologies, Inc.; and Stadler Form Aktiengesellschaft. The market is highly competitive. The manufactures focus on low and mid-price point segment that accounts for the most sales. The majority of the consumers opt for low priced products.

The market is expected to witness product innovation in the upcoming years, as the manufacturers have been focusing on the incorporation of new technologies to tap new markets. For instance, in October 2014, Dyson Ltd launched Air Multiplier Humidifier, which uses ultraviolet cleaning technology to clean bacteria from water.

Grand View Research has segmented the global household humidifier market on the basis of product, distribution channel:

Household Humidifier Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Portable
    • Ultrasonic
    • Cool Mist
    • Warm Mist
  • Whole-house

Household Humidifier Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline
  • Online

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For More Information:www.grandviewresearch.com

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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