cardiff design

Posted by Jauregui on June 11th, 2021

Keep your web design simple

A common mistake some people make is crowding their web design with too many elements that can cause confusion for users. This then leads to them returning back to the search results and away from your website and onto competitor’s websites. Not only does this increase your bounce rate (number of people leaving your site), it decreases your website conversions (number of people making an enquiry/purchasing a product or service etc.). But how can you solve this? With visual cues and user experience planning. As website designers in Cardiff, Martin Hopkins offer a full service to ensure your web design is up to scratch. See our website services to find out more about how we can help you.

Encourage more interest in your web content

You need your web design to be easy to navigate and also user intuitive. When a consumer is looking at a particular product or service, maybe they will also be interested in a similar service? Adding elements like ‘You may also like…’ can stop your bounce rate from increasing as users feel that it was easy to find the content they are looking for. Google will favour your site for lower bounce rates and relevant content, which will in turn boost your Google ranking.

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