8 Strategies to Get More Google Reviews for Your Brand or BusinessPosted by Kragelund Pridgen on June 20th, 2021 
It's long been known that what customers have to say about your business carries more influence than what you have to say about your business, no matter how fabulous your services or how genuine your message may be. And knowing how much value consumers put into customer reviews, Google has considered them into its local ranking algorithm—not only the quantity but the quality of those reviews.
So Google reviews affect your ability to get new customers not only through your reputation but also through your ranking. And that's why we're going to cover some best strategies on how to get more positive reviews online, which you can put into place to get a steady stream of positive Google reviews coming in about your business.
How to Get Online Reviews for Your Business
You’re probably wondering
how to get google reviews for your business. It’s much easier than you might think.
1. Do Good Work
It should go without saying that doing solid work will enhance your potential to get more reviews, but it’s worth emphasizing. Get feedback and reviews sincerely to ensure you’re delivering the best service possible. Happy and satisfied clients are a prerequisite for all the other steps in this article.
2. Tell Customers How to do it
For customers to leave feedback for your business on Google, they need to open up Google Maps, search your business, pick up your Google Business Profile, scroll down to the reviews segment, and then click on the ready to leave a review.
3. Create a Google Review Link Shortcut
The Google review process described above takes seconds, but it's steps far too many for even the most willing and happiest customers. Luckily, Google has a tool for generating a shortcut link that allows them to get to your Business Profile review part in just one step.
4. Shorten your Review Shortcut
It's easy enough to leave this link into a button on your website or hyperlink it through shorter anchor text. But there are many offline methods to increase positive reviews online for which this eyesore of a string will not work. Thankfully, there are free link shorteners available there by which you can shorten and even customize your review link.
5. Link your Google Review Page with your Website
If a customer wants to leave feedback for your great work, the first place they're probably going to check is your website. Give a clutter-free and clear call to action that is intuitively easy to find.
6. Create a Google Reviews Page on your Website
While the above process works, an even better one is to dedicate a whole website page to Google reviews, available from your main navigation menu. The page should include both a CTA to write feedback but also include existing reviews. These help prospects to become a customer and give that added inspiration for an existing client to leave a review.
7. Ask for Google Reviews in Person
Having good communication with a customer in your store? Just completed a solid support call in which the customer felt eternally thankful? In your interactions with customers, there are several opportunities to ask for Google reviews.
8. Ask for Reviews on Social Media
Social media platforms are excellent for conversational marketing and transparency. You can post a screenshot of your best review and ask your clients to leave their feedback (including your clean and straightforward Google review shortcut link). Tell your followers that this is an opportunity for them to introduce someone else just like them to the advantages they experience from working with your business.
So by now, you know how to get more reviews online and how easy it is to get a Google review with the help of the above tips. Customer reviews serve as one of the best practices of social proof for your business. More often than not, online reviews are the tipping point where prospects convert into customers. Not to mention they offer a lot of weight in terms of achieving better rankings on Google.
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