AMP Ads are the New Big Thing in the Advertisement Industry

Posted by Oliver Nguyen on June 26th, 2021

AMP, also known as Accelerated Mobile Pages is the newest addition to the Ad industry. AMP ads have completely changed the end-user experience by reducing the page loading time significantly. This is a Google-backed open-source project and the benefits of amp ads for publishers are truly remarkable.

Things to Know about AMP Ads:
Accelerated Mobile Pages ads are quite different than traditional digital ads. There are few features that set it apart from other ad units.

• Lighter Size Ads: AMPHTML ads are 4 times lighter than any standard ad units.
• Faster Loading Time: Being lighter in size, these ads can load 6 times faster than standard ad units.
• Malware-Attacks Protected: These AMPHTML ads are completely malware-protected. Thus, it offers a secure ad experience to the users.
• Flexibility: These ads are very flexible for both AMP and non-AMP pages as well as compatible across all types of devices, helpingyou to reach more audiences.
• Looks Attractive: These are all smart-looking ads for which audiences are instantly engaged with the ads.

How Publishers Can Get Benefitted Using AMP Ads:
Efficient AMP Monetization can help publishers earn 40-50% higher revenue than usual which is extraordinary. All global publishers can benefit from AMP monetization through a credible partnership. A good partner ensures a higher profit margin in amp ads for publishers.

• Server to Server Header Bidding: Server to Server Header Bidding, also known as S2S Header Bidding is a process through which the competition between the demand partners can be maximized for the AMP ad inventory. Parallel Bidding Tags, Adapter Solutions, Wrapper Solutions can be used to make the process more efficient.
• Server-Side Platform: Also known as SSPs helps in bringing in more competition between the demand sources for the AMP ad inventory. The more the SSPs are, the higher profit publisher can expect. Only a few partners offer 15+ SSPs which is the required number for an effective AMP Monetization.
• Innovative Ad Units: Innovative Ads enables people to engage with the ads instantaneously as they are more attractive looking ads. Innovative ad units help in increasing ad viewability by 80% which is stunning and it ensures the enhancement of the CTR rates by 90% which means more profit for publishers.
• Out-of-Page Placement: Comparatively, a new feature in amp ads for publishers. This placement helps innovative ad units to get a better placement so that it gets higher audience visibility. This feature helps in getting much more viewability than usual.
• Ad Pre-Loading Feature: The ad pre-loading feature lets the ad load even before the page gets loaded so that whenever the user looks at the page, they can see the ad right away. This also helps in enhancing the viewability rate remarkably.

Being a publisher, if you are still not sure how you can get benefitted through AMP Monetization you need to contact partners like AdSparc. We can offer you a detailed analysis of how much revenue you can earn from this process and how much time it will take for a successful ROI. Visit: https://www.adsparc.com/publishers/amp-ads-monetization/