How To Find An SEO Agency In The USPosted by Chu Adcock on June 28th, 2021 What makes an SEO agency in the US different from one in India? The answer largely lies in the focus of their services. Most SEO companies have many local offshoots, assisting each other with each other's business. But when you hire a SEO firm that specializes in your particular niche in the location in which you reside, you have a well-rounded company which is capable of serving not just the local community but also the global community as well. This gives SEO agencies in the US a distinct advantage over agencies from India, which are typically more localized in nature. Let us take a look at some of the points which differentiate an Indian SEO company from one that operates in the US. SEO agencies in the US tend to focus on local business, with many focusing on marketing in major metro areas like Los Angeles, Chicago or New York. The social media marketing space is not as big in the US as it is in India, and most companies working here have a limited budget to work on marketing through social media. Many SEO companies have neglected the space as a whole, focusing instead on optimizing their websites through content and backlinks alone, with very little attention to keyword optimization. A good agency will understand this gap and start working towards marketing their clients' websites through good keyword research, building link popularity and ensuring content quality. Another area where agencies from the US differ is in their level of activity on video marketing. While Indian companies like Ketchum and Branding Trust have large teams of content writers and video producers who can churn out dozens of video links every week, most SEO agencies in the US don't have even half that amount of manpower. Their video marketing budgets are also more conservative, with most SEO companies opting for viral videos - short, sweet and effective clips - to promote their clients' brands. Price: Research the different pricing options available to you. An SEO company in the US might quote you a price for services offered one time, or monthly. Look for a company offering competitive prices for long-term projects, or those with seasonal pricing plans. Also, consider your budget as a starting point: if you can afford a higher price range, you can probably expect better results. If you're working with an SEO agency in India, you'll have to negotiate prices in that price range, with factors like the complexity of the project and the SEO firm's experience dictating how much they'll charge. Customer-Friendly Environment: Where you work is always a matter of public record, so find an SEO agency in the US that has a reputation for having a customer-friendly environment. You'll need to ensure they've got friendly staff and responsive email responses, if you want to get the best service. If possible, try to visit a few of their offices and talk to some of their clients. If you do get a sense that they treat their clients well, this will be reflected in their work, so search for a provider that's polite and professional, and offers detailed SEO marketing services. Avoid agencies that make customers feel rushed or uncertain about the results. Social Media Marketing Strategies: A good SEO agency in the US will use a variety of social media strategies and employ varying levels of SEO tactics to make sure their customers are satisfied. Do some research into the various social marketing strategies the provider uses. If you're already using a product or service you trust, consider communicating with the SEO provider to see what their recommendations are for optimizing your site. Don't rely on reviews alone - if the reviews say that a certain SEO company is bad, don't follow their advice. Use the recommendations of trusted sources, and find a SEO company in the US that uses good social media strategies. Digital Marketing Services: The US digital marketing industry is growing rapidly. Many SEO agencies have branched out into digital marketing services. These include online and mobile advertising, content marketing, video production and distribution, ecommerce solutions and many more. If you think that your website or blog is untapped potential, look for an SEO company in the US that offers digital marketing services. You may also want to consider SEO agencies that offer web development services, since those types of services are generally seen as more lucrative than digital marketing. Price Range: Before you choose which SEO firm to work with, take some time to evaluate the prices of their services offered. Make sure you are able to afford their packages and that you aren't spending more than you can afford. Take a friend or family member with you during your search, so you can help ensure that the agency you choose is ethical and offers quality products and services. This is an important aspect of finding an SEO agency in the US - if you can't afford the services they provide, it's likely they'll screw you over at some point.Like it? Share it! More by this author |