Google Maps Ranking Guide by MAP SEO Experts KISS PR

Posted by Burke Borup on July 2nd, 2021

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Guides compose more in-depth company evaluations and post images in order to assist other Google Maps users discover the area. In exchange, they receive a range of perks, like early access to new functions, unique local meetups, free access to Google services, discounts and discount coupons and more. Now, Google says, it's beginning a pilot program that will enable Google Maps users in choose markets to follow leading Local Guides by clicking a brand-new "Follow" button on these users' profile pages.

In a brand-new area on the "For You" tab in the app, you'll discover the area suggestions from the Regional Guides. Google is piloting the program in Bangkok, Delhi, London, Mexico City, New York, Osaka, San Francisco, So Paulo and Tokyo, for the time being. Most likely, if all goes well, it would broaden to more markets.

Simply over a year ago, Google rolled out a "Follow" feature for tracking organizations on the Maps app, which later on broadened to i, OS. This Article Is More In-Depth released a host of tools for regional businesses that enabled them to upgrade their pictures and profiles on Google Maps, declare a brief URL and send out offers to clients all features that challenge Facebook Pages.

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Obviously, there's one big caveat to the Regional Guides program in regards to using it as a great source for service info: it's crowdsourced information from regular people, not expert critics or customers. That means the quality of the Local Guides' reviews can be fairly hit-or-miss. On the other hand, Google appears more concerned with Regional Guides' engagement and amount of reviews, rather than evaluation precision or quality.

For instance, numerous restaurant reviews don't state far more than "the food is remarkable! can't wait to return!," or some variation of this with a couple of more words. They often read no much better (and sometimes much worse) than the other user reviews on the Google Maps app. That's not to say all Local Guides' evaluations are unhelpful lots of do make an effort however just seeing an evaluation identified as being from a "Regional Guide" is no indication of the review's quality.