Bar Advertising

Posted by Adzze Advertising on July 14th, 2021

Blank billboards and cancelled digital ads across the country and many parts of the globe is a strong pointer to how the coronavirus pandemic sweeping the world today has impacted sign advertising. The devastating effects of the pandemic on human lives could almost be likened to how terribly it has also dealt with businesses around the world. Some out-of-home advertising firms have withdrawn their earnings projections for the year as a result of market uncertainties at the moment. A good number of businesses that will survive the pandemic will most likely have to struggle to find their footing again. In-Home Advertising options as bar advertising with drink coasters will emerge as potential vehicle to reach consumers in their homes. Reports also say that digital ad giants, Facebook and Google have also had their shares of the downturn. Even Coca-Cola has soft-pedaled its marketing drives.

The after-effect of this development will, of course, be an unavoidable reduction in patronage for the outdoor advertising companies. Bar advertising will transform into In-Home advertising using drink coasters that will get delivered together with the ordered drinks. The media companies may count their losses for months after. Billboard companies will eventually have to sit it out with the hope that they can still reclaim their market share in the end. However, smaller businesses and other brands that depended on their strategic displays to market their brands may not be so patient. Just as major clients like hoteliers, airlines, and cinemas are on pause mode, smaller brands are quickly pulling away and leveraging alternative media and in-home advertising to preach their brands.