How to create awesome empathy animation

Posted by sbanimation on August 26th, 2021

when we walk into our favorite coffee shop and not only does the barista recognize us - but our coffee arrives decorated with coffee art from our favorite band. It\'s a small thing, but just seeing it can brighten a poor day, and the time spent on it and the connection it fosters is a daily reminder of why this location is unique.

It is this link that is vital, and it is at the heart of empathy animation. Whether it\'s between friends and family, coffee shops and their regulars, or businesses and their customers, empathy is vital in how we communicate. It fosters trust and relatability by giving the impression that we are listening to what a friend, colleague, or customer cares about and is experiencing, as well as determining the best way we can assist.

A building that connection is essential for any organization reaching out to their audience and empathy animation is perfectly suited to assist with this.

The storytelling:

The act of telling a story is fundamental to the process of connecting with others. Oral storytelling has been a part of human culture for millennia, and empathy animation combine this ancient tradition with a voiceover, a written screenplay, and captivating graphics. Because our brains are wired to respond to storytelling, this is vital when it comes to eliciting empathy.

The language and the tone:

Everything in empathy animation videos derives from the script. This is the first point of contact for connecting with your audience, and it bears fruit later in the animation, much like the rich ground you plant your coffee plant in.

It\'s critical to write the appropriate script since it will be read by the voiceover artist and used by illustrators to produce the visual narrative within your whiteboard animation - each echoing the tone and style you specify in your script. From selecting the correct images and vocal artists to the color choices and emotions portrayed by characters, empathy animation offers numerous opportunities to set the conditions and tone for empathy to grow.

Demonstrate your ideas and goals to people:

Being human and relatable is a key aspect of developing empathy, and this is true for your neighborhood barista as much as it is for a multinational organization. This entails communicating with the audience as well as demonstrating that you understand them. Incorporating your values and purpose is an excellent approach to accomplish this. This can be reflected in the screenplay, the visuals you make, the voiceover artist you hire, and the call to action you include.

In a world that is becoming increasingly noisy, making a strong connection with your audience and customers has never been more crucial. Building two-way empathy animation is a great method to do this, as is sharing our humanity and the things that are important to us. Empathy animation enables you to create this connection in every stage of their development, with thoughtful design and the capacity to tailor everything to the needs of your message and your audience.