7 Secrets for Creating Responsive Content

Posted by ANNA WILSON on September 22nd, 2021

You know you need responsive content, but do you know how to create it? Here are seven tips from industry pros to help you craft the more gorgeous and functional content you\'ve ever made:

1. Understand the Basics of Responsive Design

You have to walk before you can run. You also have to understand the basics of design before you can truly excel at creating superior finished products. This includes:

• Understanding measurements and how they impact your content on the page.
• Know where breakpoints should be placed so your content understands where to separate information without compromising presentation.
• Consider when nesting your content might be the better option to avoid overcrowded screens.

2. Know What to Show

Some elements are harder to load than others. If you drop non-essential elements for some formats, you make loading speeds faster and your site sleeker and easier to browse.

3. Rethink Images

Make sure that any images you choose work at every size and on every screen. Sure, it looks great on your large office desktop computer screen, but will it work on an older cellphone or a budget-friendly tablet? Think about this when you choose images and opt for striking yet simple shots.

4. Take Glare into Account

Creating responsive content means creating content for every screen. Tablets and especially phones are notorious for glare, as they are used in all types of environments and lighting. Combat this complication by creating content that is glare-proof – or as close as you can get to it!

5. Design for Tomorrow, Not Just Today

Technology is always changing. When you design your responsive content, you have to take that into account. Create content that will work as well in the future as it does today – and you’ll secure your readership far into the future!

6. Keep It Tight and Keep Them Reading

Readers will naturally tune out if blocks of text get too long. Keep them from getting overwhelmed – and keep them reading – by keeping things streamlined. You’ll keep their attention and they’ll get a lot more out of what you share this way.

7. Commit to Your Content Creation

Creating dynamic content that captures and keeps your audience’s attention is not easy – and it takes time. From the very beginning, you have to commit to creating that content and giving it the time and attention that it deserves. Remind yourself regularly of why you are doing what you are doing and keep your eyes on that goal throughout the process.

With these principles in mind, you can create engaging content that your audience will adore. Still, having trouble? Talk to an expert and learn even more about the Branded Content Creator. You’ll be doing it on your own in no time!