Myntra shares tale of a former chip-designer who created a sustainable babywear

Posted by parisha kumari on November 26th, 2021

Creating a business and investing in something unknown to you with restricted funds, resources and workforce take a lot of perseverance. In addition to that, building something from scratch with limited knowledge in the midst of a pandemic is something that could be pretty risky for anyone. However, Shagun Labroo, founder of eco-friendly babywear brand OOKA, outlived these challenges and became Myntra’s most successful brand partner. Let us tell you how.

Everything started for Shagun during the pandemic. Being a parent herself, Shagun understood the difficulties of bringing up children. She also witnessed a sharp disparity between sustainable baby products that are sold outside India and the items that were sold within the country. In order to bridge this gap, she decided to create a babywear brand that is sustainable, trustworthy, and affordable.

In Shagun’s words, “During the lockdown, I started thinking about what I wanted to do with my life, and consumer behavior was a big passion of mine right from my days of Business School. So, I decided to start my own company. That way, I could speak to parents and make quality products for babies. I started off while still working. I have now quit my corporate job and I have taken this full-time.”

What Ooka Brand offers

According to OOKA’s official website, all OOKA babywear essentials are made with high-quality cotton muslin. They are printed using chemical-free pigment dyes that are softer for a toddler’s sensitive skin. According to the website, OOKA does not use any chemical softeners. The safe fabric used for making these products is very comfortable and an ideal choice for Indian summers that are usually exceedingly hot. Some of the best-selling products by OOKA are sustainable cotton bath towels, baby bibs, baby swaddles, and baby sacks.

Guidance and support from Myntra helped Shagun achieve her dreams 

With Myntra support and guidance and the hard work of her team members, OOKA products reached customers residing in remote states like Kerala, Assam, and Jammu & Kashmir. To make all this possible, Shagun and her team had to learn and unlearn a lot about building a sustainable babywear brand.

“One important learning that we had because of Myntra was that the way products look on an e-commerce platform is very important. Photography is very important. Soon, in the future, we are also going to introduce more colorful offerings. Also, data-driven insights, available for all sellers, from Myntra tell us how our categories are performing, and if a certain zone is doing well,” says Shagun.

Success Story of Shagun

The 14th edition of End of Reason Sale (EORS) - a shopping bonanza when apparel or other goods relating to a specific season are sold at a cheaper price than usual - turned out to be a game-changer for Shagun’s OOKA brand. During the mega sale, her brand performed great. OOKA’s baby sacks and towels products were sold out the most during the EORS 14. After this remarkable feat, Shagun only dreams of taking OOKA to the next level.