Ways SEO Audit Tools Can Help Your Business

Posted by Nick on December 9th, 2021

You probably know that several factors negatively affect the performance of your website. From backlinking and indexing to data influx and low server memory, you need to watch out for different factors on your website. Skimp on this, and site visitors are more likely to drop off due to a slow website.

Rather than watching as this happens, you should consider investing in a website SEO audit tool. Remember that the five seconds of page-load time have the highest impact on conversion. Read on to learn more on how they can help improve website performance.

Competitor Research

Before starting your SEO audit, you should start by scrutinizing your competitors. Take this as the perfect opportunity to examine how they generate search traffic for specific keywords. This action goes a long way in making sure you know what they are not doing to come up with content to surpass them.

An excellent SEO auditing tool can help you pull this off successfully. To go about this without the hassle, you need to look into competitor keywords, their estimated monthly search traffic, domain authority, number of inbound and outbound links, etc. With this information, you will have a good insight into where to focus your strengths.

Accessibility

One of the main things that damage visitors\' access to your website is 404 errors and slow loading times.  When business competition is increasing, site speed in the SEO industry is vital. After all, major search engines rank slow sites very poorly. And this doesn\'t come as a surprise considering slow load time frustrates readers and search engines.

That\'s why you need to check the speed of the entire website and ensure it allows for an excellent experience on all devices. The best way to go about this is by taking a quick snapshot of your metadata and measuring desktop loading time and mobile site speed. Through this action, you\'ll have an in-depth report on your website performance in terms of speed and do away with any errors present.

Final Thoughts

When you invest in an SEO audit tool, it proves easy for you to follow SEO best practices. Either way, you should spend some time doing your homework before investing in one. You should check out the MediaOne SEO audit tool to make things easy.