Champagne Market– Statistics And Analysis & Forecast To 2025

Posted by Mrudula Karmarkar on December 23rd, 2021

The global champagne market size is expected to reach USD 7.2 billion by 2025, according to a new report by Grand View Research, Inc., registering a 4.0% CAGR during the forecast period. Increasing traction among consumers on account of changing lifestyles, rising brand awareness, online sales, and its evolving use in various cocktails and cuisines is expected to have a positive impact on market growth.

The market has been receiving increasing interest from celebrities and public figures, who have been teaming up with leading brands to launch new products. For instance, in January, 2019 Aubrey Drake Graham, the Grammy award-winning Canadian singer, launched his champagne range under the French label Mod Sélection, a company that has been producing the finest champagnes since 1892. The launch has been made in collaboration with Brent Hocking, founder of DeLeón Tequila and Virginia Black Whiskey. The products are available in two variants, Mod Réserve and Mod Rosé, which are both available in 750 mL metallic brown bottles. These bottles are decorated with handcrafted flowers, unique to each bottle. The Mod Réserve is flavored with lively aromatics and vibrant white fruit. It offers freshness along with minerality and is available for USD 300; the Mod Rosé is priced at USD 400.

Similarly, Usain Bolt, the Olympics champion sprinter launched his signature champagne Mumm Olympe Rosé in January 2019. The product is available in a slender necked bottle for aromatic development of the beverage. Furthermore, this bottle contains a mix of vanilla and caramel, which lends the drink a lively and fresh taste.

Champagne manufacturers have been striving to innovate the containing bottles to stand out and create their own signature. In March 2019, a French winemaker launched a bottle for champagne packaging that changes color when cooled enough, to indicate that it is ready to be served. The original color of the bottle is white, but when chilled, appears to be covered in musical notes and butterflies. The Infinite Eight Champagne is produced in northeastern France and was first launched in Japan, followed by France. Similarly, Mumm Grand Cordon redesigned its packaging by replacing its front label with an original red ribbon that has been laser cut into the glass, resembling the signature Mumm sash. The design is complimented by the G.H.Mumm logo and eagle emblem inscribed directly onto the glass.

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Some of the key players operating in the global market are Centre Vinicole - Champagne Nicolas Feuillatte, LANSON-BCC, Laurent Perrier, LVMH Moët Hennessy - Louis Vuitton SE, and Pernod Ricard. Other prominent players include Piper-Heidsieck, Pommery, Taittinger, Thiénot Bordeaux-Champagnes, and Veuve Clicquot Ponsardin.

Further key findings from the report suggest:

• On the basis of product, the Blanc De Blancs accounted for the dominant share of close to 26.0% in 2018. It is widely preferred by consumers owing to its good natural acidity ad distinct minerality
• By distribution channel, off trade held the leading share of more than 85.0% in 2018, owing to the high market visibility of liquor shops as a key buying source among consumers
• Europe accounted for the largest revenue share of more than 65.0% in 2018, with demand predominantly stemming from consumers in U.K., France, Belgium, and Germany
• Asia Pacific is expected to be the fastest growing champagne market, registering a CAGR of 6.6% from 2019 to 2025. This is attributed to increasing consumption of champagne at social gatherings and corporate events in countries such as Japan, South Korea, and Australia.

Over decades, champagne has been identified as a celebration drink at social gatherings, weddings, and corporate events in most developed countries, including U.S., France, U.K., and Germany. This trend is gradually making its way to a number of Asian countries, such as China, Japan, and South Korea. Over the past few years, an increasing number of bars and restaurants have been focusing on expanding their inventory of wines and spirits. Furthermore, gaining popularity of vintage wines on account of rising awareness among consumers regarding authentic flavors is expected to have a positive impact on market growth. As a result, airlines like Lufthansa and Emirates also offer vintage wines like champagne for their business-class flyers. Luxury and style have emerged as unique selling propositions among airlines to expand their reach. Airport expansions in developing economies like China, India, and Thailand now include a bar and lounge serving premium alcohol, which is a result of supportive government policies aimed at boosting domestic aviation sectors. This will open new avenues for industry participants across the value chain.

To complement the growing preference and demand for champagne, manufacturers have been continuously coming up with various flavors like peach, strawberry, blueberry, orange, pineapple, apple, pear, citrus, cream, vanilla, and nutty to attract evolving palettes. This has proved to be an effective strategy to bring on board even those consumers who might find the regular classic champagne unpalatable. Chefs around the world have been using champagne as an ingredient in their signature cocktails and dishes.

Grand View Research has segmented the global champagne market on the basis of product, distribution channel:

Champagne Product Outlook (Revenue, USD Million, 2015 - 2025)

• Prestige Cuvée
• Blanc De Noirs
• Blanc De Blancs
• Rosé
• Others

Champagne Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

• Off-trade
• On-trade

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For More Information:www.grandviewresearch.com