4 Tips for Giving Impactful Corporate Gifts to Clients

Posted by thesleepboss on January 14th, 2022

There are many factors that contribute to why a particular client will keep doing business with you? One of the key factors is your relationship with them. If a client rarely hears from you, except for invoice days, it’s most likely you don’t have that great relationship. Clients have the power to take your business to the top. It is inevitable to keep them happy so that they keep doing business with you. If you are looking for ways to improve your relationship with clients, corporate gifts are one of the best methods to do it. It shows that you don’t only see them as a business but more of as partners. It makes them feel respected and creates a positive mindset about you and your organization. But, there are certain ways you need to adhere to make corporate gifting right, else it could backfire.

·         Keep a Year-Round Approach:

Everyone gifts during the time of holidays, so it can be difficult to stand out with tons of gifts stuffed in the mailbox at once. Do not wait for holidays or special days to send corporate gifts to your clients. Giving gifts when your client is not expecting it will have a lasting impact. Also, outside the holiday period, you could get a better deal on the gifts you are planning to give.

·         Make Sure Your Budget is Right:

There is no easy answer to what the budget should be for corporate gifting to clients. If a client is spending ,000 every month with your company, giving them worth of gifts might come across as cheap. Also, on the other hand, a 0 gift would seem too excessive. In this case, find a gift in the - 0 range. In this range, the gift will not make the client feel embarrassed and also not seem stingy.

·         A Hand-Written Note:

Getting a hand-written note is probably one of the best feelings in the world. At least 8 out of 10 people see a handwritten note as more thoughtful than e-mails or texts. It is also very quick where you don’t have to spend a lot of time. A sentence or two is more than enough to show the recipient your appreciation. If you can’t find a suitable card to write, just write in a general notebook, it’s the effort that matters.

·         Do Not Send Ads:

It’s infuriating when the giver tries to make the gift they sent you as an advertisement. Cups, holders, pens, water bottles, etc. that have the sole purpose of advertisement are given as gifts, especially to clients. The point of a gift is to let the receiver know that you truly care about them. Having the logo and contact info of your company printed on a gift refers that you don’t care for them and only see them as a business. Client gifts should be thoughtful and something that will put a smile on their face.
For more information visit our website - https://corporategifting.thesleepboss.com.au/grow-your-business

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