How to run successful Real Estate Postcards campaigns

Posted by Jen Hartley on March 14th, 2022

As a realtor, you need all the help you can get to attract more customers. Be sure that you’re using and maximizing the many marketing materials available to you. Real estate postcards are practical tools that will allow you to reach your target audience quickly. 

Creative ways to use your real estate postcards

Postcards for real estate agents are incredibly helpful because they are affordable and highly targeted. For example, you can mail them directly to your intended audience, ensuring they reach interested hands. 

In addition, you can use realtor postcards to build your brand. Instead of sending generic messages, why not print out postcards that stay true to your company? Then, you can explore attention-grabbing ideas to attract more leads:

“Just Listed” Do you have a new listing waiting to be bought? Make your target clients aware with a postcard announcement. These “Just Listed” announcements are often used for unique or luxury properties, reminding potential buyers of your services. 

• Free offers

Are you looking for ways to enhance your quality of service? If you have the time, why not offer free home analysis? This will help your target audience recognize your brand, and over time, they’ll learn to trust your other services.

• Call-to-Action

A call to action (CTA) helps your target audience decide after seeing your ad. For example, a simple CTA like “Are you selling your house? Save money by calling us today!” will result in the readers getting prompted to act accordingly and get the desired outcome expected by you.

Hence, you can use postcards to make your CTA reach the intended audience and gather more leads. 

• Real estate farming

Farming is an effective lead generation strategy that allows you to target a specific neighborhood. However, this method requires consistency, helping you grow your reputation in one area and position yourself as the authority.

Real estate postcards are one way to enhance your geographic farming strategy. You can mass-mail them to your audience, presenting a solution to a growing problem. 

• Open house campaigns

Hosting open house events is a great way to attract more leads in a neighborhood. Luckily, you can use realtor postcards to your advantage, designing them with images of the home professionally taken to gather attention.

Are you looking for high-quality real estate postcards that stay true to your brand? Then be sure to order them from a printing and digital marketing company specializing in real estate marketing collaterals to ensure the best results. 

About the Author:

Allison Smith is a blogger and writer who writes articles on direct marketing, real estate marketing, lead generation, and social media.