4 Advantages of online reservations

Posted by John Smith on May 10th, 2022

Are you wondering what are the advantages of online reservations for Hillarys marina restaurant? Check out the below 4 advantages of online reservations.

1. Full control of reservations:

The advantages of offering an online reservation system are many. But mainly, it is a way of safely and orderly registering all the relative information, and the fact of being able to consult it at any time, anywhere.

Also, do not forget that online reservations leave a much greater customer trail since they are often accompanied by email or telephone, which is very useful for a large number of online marketing actions that your restaurant can carry out.

2. Personalize and improve the experience you offer to your customers:

What we talked about in the previous points. It basically refers to the system used for online reservations. This system can help us get to know our customers better and thus offer them better service.

A CRM is basically an information management system where you can see all the likes of your customers. For example, if one of your customers likes to sit outside because he smokes, is lactose intolerant, or is allergic to gluten, these data can definitely help you offer a better experience.

In addition, data like knowing that she loves the brownie because she has ordered it in the last three visits to your establishment will help you know what you have to offer her. 

3. Improves the connection with the client and allows them to offer promotions and other incentives:

With the possibility of making reservations online, it is much easier to quickly and non-invasively inform those interested of the different novelties of the restaurant. Post short news; news on the menu, new opening hours, promotional campaigns, special events, or reduced prices.

4. Loyalty:

Finally, another aspect that comes into play when having an online reservation application or platform for restaurants is the way in which you can create a system of offers and discounts for the use of said technological alternative. It is an option that sooner rather than later will have an impact, promoting the business idea.

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