Customized Premixes market to Eyewitness Huge Marginal Growth by 2027

Posted by Mrudula Anil Karmarkar on May 10th, 2022

The global customized premixes market size is expected to reach USD 2.28 billion by 2027, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.4% from 2020 to 2027. The market growth is primarily attributed to growing consumer inclination towards consuming nutritious products to overcome the existing health issues or ward off illness and maintain a healthy lifestyle.

Fortified foods possess medical properties that provide healing benefits apart from energy and essential nutrients. Additionally, various awareness campaigns run by government agencies, non-governmental organizations, and key market players have boosted consumer understanding pertaining to the nutritional benefits of the customized premixes, which, in turn, is projected to fuel the market growth. For instance, in November 2020, Koninklijke DSM N.V. launched a campaign in Chennai to increase awareness among the consumers about health issues caused by iron deficiency and promote the consumption of fortified foods.

Vitamins and minerals are the most widely consumed premixes globally as these nutrients are essential to maintain a healthy lifestyle. Vitamins such as vitamin A, C, and D as well as minerals such as potassium, calcium, selenium, and manganese are used in various applications, including food and beverages, dietary supplements, and nutrition products, due to their superior benefits, such as improved bone health, skin health, immune system, and energy metabolism.

The popularity of products positioned around improved functioning of the immune system and physical and mental well-being is rising worldwide. The demand for immunity boosting products increased at a significant rate amid the COVID-19 pandemic. Additionally, a growing emphasis on weight management is likely to fuel the demand for customized premixes.

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Growing demand for vitamin and mineral-enriched foods and rising health consciousness among consumers are expected to fuel the industry growth. Customized premixes are defined as dry or liquid custom blends of a wide array of nutrients, such as vitamins, minerals, amino acids, nutraceuticals, fibers, and nucleotides. The demand for customized premixes has increased at a significant rate on account of the rising consumption of fortified beverages, particularly sports drinks and energy drinks, among sports enthusiasts and athletes across the globe.

Customized Premixes Market Report Highlights

• By form, powder-based customized premixes accounted for a share of over 57.0% in terms of revenue in 2020 and are likely to witness substantial growth over the forecast owing to its superior benefits, including cost-effectiveness, convenient packaging, stability, and flexibility
• The vitamins-based nutrient segment accounted for more than 36.0% share of the global revenue in 2020. The rapidly expanding wellness industry and the rising demand for healthier and nutritional foods are likely to increase the consumption of vitamins in food and beverages application substantially
• The demand for products blended with multiple nutrients, such as vitamins, minerals, amino acids, and nucleotides, is increasing as they provide multiple health benefits and reduce the need to spend on each ingredient separately. Additionally, growing initiatives by the government to promote food fortification are fueling the demand for customized premixes, particularly in developing countries
• In August 2020, Prinova Group LLC established a new sales office in Sydney, Australia to supply nutritional premixes in the Australia and New Zealand markets from its China facility. The demand for nutritional premixes in the Australia and New Zealand markets is driven by the applications, including supplements, dairy, and sports nutrition

Consumers in the U.S. are extremely health-conscious, and thus the demand for functional beverages enriched with various nutrients, such as vitamins, minerals, amino acids, and nucleotide, is high among them. Energy and sports drinks are the most popular type of functional beverages consumed in the country. The surge in the consumption of dietary supplements as a result of the increasing prevalence of chronic diseases and rising healthcare costs has resulted in increased demand for premixes, particularly vitamins and minerals, owing to their superior health benefits. Vitamins and minerals are essential for various health functions, such as maintaining a healthy immune system and hormonal balance, supporting tissue growth and bone health, and regulating metabolism.

In August 2020, DSM introduced new consumer-driven and customizable premixes made with botanicals as a result of growing consumer interest in health concerns and naturalness. Furthermore, in March 2020, DSM planned to launch a range of natural nutrient premixes created with botanicals at the Vitafoods Europe 2020 event. These innovative premixes were targeted at the dietary supplement manufacturers that are emphasizing on combining botanicals with DSM’s essential micronutrients and unique nutraceuticals. Some prominent players in the global customized premixes market include:

• Koninklijke DSM N.V.
• Glanbia plc
• Corbion N.V.
• Vitablend Netherland B.V.
• Prinova Group LLC
• Jubilant Life Sciences Limited
• SternVitamin GmbH & Co. KG
• Wright Enrichment Inc.
• Provimi Animal Nutrition India Pvt. Ltd.
• Utrix S.A.L