The Greatest Advantages of Direct Mail Marketing

Posted by JAMESWILSON on May 14th, 2022

Direct mail can change your entire life and business philosophy. That may sound like hype, but it\'s not: that\'s exactly what happened to me and my wife. When we first started our business, we built 0.00- that\'s right, just three hundred dollars- into an income of about 6,000.00 a month in less than a year. We were doing well just by running space ads in national magazines and pyramiding the proceeds to buy more ads to attract new customers-- just as a lot of other small business people are still doing. But once we started working with our mentor, experienced direct marketer Russ Von Hoelscher, we stopped focusing solely on chasing after new customers and started to mine the money available in reselling to existing customers by appealing to them through direct mail.

Once we started using direct mail to sell to existing customers, Russ helped us learn how to use direct mail to create sales letters for new customers-- those who were interested in the kinds of things we were selling but had never done business with us before. That\'s when the millions came pouring in. You get an incredible feeling when you put together your first direct mail package and the orders start arriving. It is exciting, addictive, and profitable. So: let\'s take a look at the main advantages of buy smtp server unlimited marketing, and why you should make it a part of your business.

Advantage # 1:

Direct mail works. It is like a recipe: Follow the instructions, and you will get the results you desire. Forget that so many other people are not using it. Do not be restricted by the fact that may not have worked for you before. You did not know then what you will know by the time you finish reading this article.

Advantage # 2:

It works for everyone, including small businesses. In your local marketplace, you probably won\'t have much direct mail competition, if any. You will have a chance to run right past your competitors and become the dominant business in your field. Even if you run a regional or national business, the chances are good that none of your competitors are doing what you can do with direct mail.

Advantage # 3:

Direct mail is targeted marketing. You can pick and choose people who have bought services and products similar to yours in the past. Most other forms of advertising do not allow this. Those methods waste most of your advertising on people who are not interested in what you offer, spraying your message out to people from all walks of life, just a tiny fraction of whom are your best prospects. Direct mail makes it easy for you to choose only the people you want to reach and then to reach them in a personal way. You are actually sending a letter to someone, communicating via a printed letter, one-on-one. Always act as though you have something special to say to one special person. That is what makes direct mail so personable.

Advantage # 4:

Almost no one knows these secrets. If they know anything about direct mail, it is usually very basic; they understand it involves mailing things to prospects, usually postcards. They may have tried it and found it did not work for them. Again, that is because they are doing it wrong. They do not understand the industry or the methods-not even the basics, let alone its intricacies. As shipping magnate, Aristotle Onassis once said, The secret to business is to know something nobody else knows. That is true of direct mail. If you can learn to understand direct mail marketing at a basic level, and you are willing to focus your efforts on it, the rest can come later. It takes a lifetime to master, but you can earn while you learn.

Advantage # 5:

Direct mail gives you an unbeatable lead, almost an unfair advantage, over other marketers. It is a stealthy way to promote your offers to your marketplace, because your competitors may have no idea what you are doing. The only way they will learn is if someone tells them, or if they get on your mailing list somehow.

Advantage # 6:

Direct mail marketing is scalable, whether up or down. With an initial test, when you are just getting started with an offer, you will want to keep the volume low. If the market responds, you crank the dial-up, mailing out more pieces. If it does not, you try another offer. Whether or not you scale up and down may also depend on the marketplace you are in. If the whole Internet is your marketplace and you have millions of potential customers, then even a small return may make it worth cranking up the volume. If you are in a small local economy, with thousands or tens of thousands of potential customers at most, you will require a greater response. Always check your numbers and always test, and you can continue to grow your business.

If you do not think you can handle all that work yourself, hire more employees. This is especially true if you are a one-man-band because your ability to grow is limited by your ability to perform. Let other people do some of the work; act as the brain behind it, the person who directs and facilitates it. This method can work whether you mow lawns for a living, own a small mechanic shop, or you are an electrician and think you do not need to advertise because you have all the business you can handle right now. Build a team you pay to do most of the actual work. Do not limit yourself by thinking small.

Advantage # 7:

You can segment your customer list, so certain offers go out only to specific groups of customers. Your very best customers-- the people who spend the most money with you-- will get offers the rest of your customers do not; so even within your customer base, they are stealth selling going on. Your other lists won even see an offer unless it is a hit with your best customers, whereupon you carefully introduce it to everyone you think might buy it.

Summary

Now, we love Kansas and are passionate about our state, but we also recognize it for what it is. It is pretty much in the middle of nowhere, and we like it that way. But although we are in a town of just a few hundred people, we are generating millions of dollars with direct mail. That should inspire you. This is something that really can make you a lot of money.