Know About the Basics of Qualitative Market Research
Posted by Zach Simmons on May 27th, 2016
The most successful businesses in the world regularly perform qualitative market research, a method that looks into the motivations behind the opinions and buying behavior of consumers. It is a type of market research that focuses on issues or factors that the reasons why consumers would think or act a specific way. Qualitative market research usually complements quantitative research, which is conducted via questionnaires and surveys. It can give you a better understanding of your customer's behavior and buying decisions so you can use that information to improve your marketing plan.
The Qualitative Research Consultants Association claims that qualitative market research may help business owners clarify their marketing messages, identify the needs of customers, develop ideas to improve the product or service, expand a brand or a line, and gain new perspective on how services or products fit into the lifestyle of customers. Any type and size of business can conduct qualitative market research to find out why its customers react or feel a certain way towards what they have to offer.
You have the option to conduct the research yourself or hire a market research company online for assistance. The latter is often the better option if you want to save time, money, and effort, and if you want to reach out to more customers. With a market research firm, you can choose the right methods in conducting qualitative market research based on what you want to learn, who and where your target audience is, and your audience's time constraints, lifestyle, and habits. A well designed and implemented qualitative research takes into consideration the needs and interests of the business, too.
Effective qualitative market research is about asking the right questions to the right people in the right way. Face-to-face discussions are usually recommended to make sure that certain issues and topics can be covered. Smaller group samples are more effective because you want to be able to communicate efficiently with each participant for an hour or two. Reputable market research companies can help you with this by providing you with tools and solutions you can use to gather the right respondents and talk to them anytime, anywhere via video chat. These solutions can make it easier to conduct focus groups, subject interviews, and observe subjects.
About The Company:
Discuss.io is an innovative online qualitative market research tool that delivers on-demand customer data by powering real-time research conversations with targeted samples. It also helps in ‘on-demand’ qualitative customer depth interviews and focus groups, using webcams and crowd sourcing. They have a base of 11 million consumers across 20 countries. For more information about them, visit their website.
