How can PPC services be the secret ingredient in digital marketing strategy?

Posted by Anika Dixit on August 18th, 2022

In desperate need of leads, brand awareness, and revenue? Then a digital marketing consultant in Kolkata can be at your assistance. While digital marketing strategies take the help of SEO and establish an organic ranking, PPC ads can work quickly to bring much-needed exposure to your business.

But, what are PPC services and why does your business need them? Let's find out…

Understanding PPC

Pay per click or, PPC advertising allows one to bid on specific keywords to trigger advertisements. Additionally, you can advertise in search results using the PPC network. There are many reasons why contacting a PPC agency in Kolkata can prove vital for your marketing strategy.

1. Quick results

With only Search Engine Optimization, it can take some time to witness inbound traffic. This, when coupled with PPC, your ads start showing up at the top tier of search results, the moment you launch your campaign.

2. Cost-effective means

Pay-per-click ads are one of the most cost-effective ways to promote a business online and increase the chances of conversions. 

Studies have shown – 

When you run a PPC campaign, more than 50% of the users will most likely make a purchase, as compared to others who have arrived at your website organically.

Furthermore, you are required to only bid for a particular ad space, and when someone clicks on your ad it redirects to your target page.

3. Easy and precise targeting

When you target Pay-Per-Click ads to a specific user base based on the –

• Demographics

• Characteristics

• Online activity behaviour

It enables you to reach a wider customer base that is most likely to purchase on your website. Now, what services would be included in your PPC management depends greatly on the digital marketing consultant in Kolkata you have hired.

Kind of PPC services offered 

Core pay-per-click management services – it allows you to advertise your brand on search engines like Google, Bing, and social media platforms like YouTube, LinkedIn, etc.

On the other hand, those offered by inbound marketing enterprises consist of developing PPC strategy, conducting in-depth keywords, managing bids, creating ad copies, and operating campaign reporting.

In general, it falls under 4 categories –

1. Auditing services: It requires improving the existing strategy and devising new campaigns.

2. Remarketing: This special service targets specific ads to users who have already visited your website in the near past.

3. Location-based services: Here, the ads are more demographically-based to boost user conversions.

4. Social media advertising: It involves reaching a vast pool of target audiences on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube with customized ad campaigning.

Why contact a PPC services firm?

Apart from the several advantages mentioned above, there are other benefits as well when you work with an experienced digital marketing consultant in Kolkata.

Learning the ways to run a successful pay-per-click campaign takes ample time and experience. This is not only labour-intensive but adds a burden to your shoulders.

Keep in mind –

If you are on the lookout for the best digital agency, make sure they have the required industry experience and expertise to carry out successful campaigns. Thoroughly check the previous work portfolios, client testimonials, and online reviews before shortlisting a PPC service company.