4 Ways LED Screens Revive Auto Showrooms

Posted by Madeline White on September 6th, 2022

A new car purchase or lease might be a difficult choice to make. Although the outcome is favourable, customers are often concerned throughout the procedure. Dealerships can employ huge LED screens to foster positive customer experiences and assist showrooms in making more sales with the right visual messaging.

From the pre-sale exploratory period that entices the buyer's curiosity through their scheduled car maintenance visits, showroom LED screens in Sydney may direct clients through the customer journey.

Here are 4 ways LED screens can boost traffic in auto showrooms:

• Generate showroom traffic

Roadside LED screens have been used at auto showrooms for many years. Nowadays, large-format displays integrated into dealership architecture accompany traditional digital signs.

Large outdoor LED screens serve as digital billboards that promote the brand's offers, spot the dealership, and entice impulsive visits from onlookers on the façade of higher-profile showrooms.

• Reinforce the brand 

Long the defining sights of automotive showrooms, large-format vinyl and fabric popup displays are now being replaced with seamless direct view LED screens, which can take up valuable wall space. Unlike printed displays, which can only display a single image and message, large-format LED screens in Sydney powered by cutting-edge microLED technology can show life-size full-motion video footage.

• Guide customers

Using technologies like licence plate recognition to provide varying consumer messages and guidance, smaller LED displays are being connected to dealer management systems to greet and guide identified customers to drive-in service bays. 

• Support small-footprint dealers

Car companies have been opening satellite showrooms in metropolitan areas and shopping centres where typical dealership operations are not possible, yet many Sydney dealers along major highways continue to be the standard in the auto sales industry.

Conventional LED is safe and reliable for the majority of these new dealerships, but it can restrict the capacity of on-site salespeople to convey stock and settings in real-time. Direct vision LED screens and large-format digital displays can be used in the present to create excitement for the brand.

These are the 4 ways LED screens revive car showrooms. If you find this article helpful, share it with your friends, and get back to us for more posts like this!