The success of Road Safety 2.0 has raised the hope of the 50% reduction in road fatalities by 2025!

Posted by Akhilesh Srivastava on October 13th, 2022

Road Safety 2.0 was launched by the World Economic Forum to solve the complex, multi-layered problems of safety on roads using IR 4.0 technologies and with a different approach to improving Enforcement with the public partnership.

Our leading theory of change has been based on deep psychological research of improving Enforcement with the positivity of "Reward" rather than wasting time, money & energy in the negativity of "Punishment".

A 360 degree holistic approach with a carrot & stick policy encourages good drivers with incentives. It punishes habitual bad drivers based on evidence through the Advance Traffic Management System installed in the PPP model.

The other difference has been scaling up the awareness campaign about the socioeconomic impact of road accidents through school children, making them brand ambassadors and educating them about road safety as future citizens.

And, of course, maximise the use of advanced technologies, AI, IoT, ADAS, Mobile Apps, GIS and Block chain in the road safety ecosystem to compensate for the human limitations.

I am happy to share that the initiative generated tremendous response and positivity just in less than a year.

Road Safety 2.0 became a buzzword at the national level, with more than 25 articles in international /national leading newspapers, 100+ social media posts, discussed in over 50 national/international seminars/workshops and led to few major policy changes including big insurance policy changes.

It has been able to change the narrative of the public, policymakers and stakeholders about road safety and the development of a technology-driven ecosystem with public & start-ups around it.                               

Road Safety is no longer limited to highway engineers' and vehicle manufacturers' domains but is a public concern.

Our concept & pilot of tracking drivers’ behaviour through IoT/Mobile Apps and converting them into easily understandable “Safe Driving Scores”, which gives more profound insight into driving behaviour, is seen as a game changer with nearly Zero fatalities during pilot phase.

 Source link: https://medium.com/@akhlisheshsrivastva/the-success-of-road-safety-2-0-has-raised-the-hope-of-the-50-reduction-in-road-fatalities-by-2025-452aba840f68