How Can A Well-Designed Website Increase Sales?Posted by Sofia on October 31st, 2022 Whether you run an SME or the most prominent enterprise, your website determines the future of your business. If you intend to increase sales, and if digital marketing is vital to you, your website should adequately represent that. Statistics show that 75% of opinions on website credibility come from web design. If a website is unattractive, about 38% of people stop engaging, which tells you how important a well-designed website is. Before we start with how a well-designed website can increase sales, let’s start with the definition of web design. Web design refers to the user experience parts of a website rather than software development. It is the aesthetics or overall look of websites shown on the internet. Web design covers various skills and disciplines in the development of a website. The skills include; - User Interface Design - Web Graphic Design - SEO (Search Engine Optimization) - User Experience Design - Standardized Code - Proprietary Software The website is the soul of a business from the digital perspective. Your website is what influences potential customers to trust you with their business. Your website needs to communicate your business values properly. Web design can help you increase sales; how?
Please, keep in mind that the basics of what your customers expect from your website are to function well and be useable. Designing a website is not only for beautification but also for people to search and find what they might need. Once your potential client sees what they are looking for, they will most likely stick with you.
You should use matching colors and themes to make it eye-pleasing. Create an interactive shopping cart to make browsing and possibly shopping enjoyable for all the customers. A well-designed website should not lack speed. A potential customer is likely to stay on a website with good speed as it works great for conversions. People expect a website to fully open in less than 4 seconds, so anything longer is a slow website which is the death of any business looking to flourish online. Like it? Share it!More by this author |